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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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new
2026 holiday hair + body gift sets for everyone on your list (including yourself!)
holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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products
blockade is back! all about our pro-loved heat protectant serum
you loved it. you missed it. and now, stylists' wishes are our command: welcome back blockade heat p...
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products
how to keep hair color from fading
nothing beats the feeling of having fresh, vibrant hair color. but hair color doesn’t always want to...
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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
readArticle
new
new! meet perk up GUAVA GRANITA dry shampoo
amika x Ellis Brooklyn is back + juicier than ever.
at amika, we like to give our community what yo...
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new
finally! amika body care is here
you've asked. you've hinted. you've blown up our DMs. and we heard you loud and clear: our most-requ...
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new
meet soulstruck, amika’s leave-in dry hair mask
we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
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featured
2025 holiday haircare gift sets for everyone on your list
preparing for your usual holiday shopping panic? not this year! instead of stressing about what to g...
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featured
your guide to post-wash hair style prep
so you’ve cleansed with shampoo, detangled with conditioner, and maybe even took some time for a hai...
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how to
get the NYFW look: amika x Glen Oropeza at Alice + Olivia S/S 2026
sequins, stripes, and a crystal-crusted Lady Liberty the size of my apartment building — Alice + Oli...
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how to
fall for these fall hair trends
the leaves are changing, PSL has a firm hold on our coffee order again, and we’re fully ready to emb...
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products
how to prevent static hair
feeling a little charged up about static electricity in hair? we get it. from fly aways and frizz, t...
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