big hit
volumizing shampoo
product details
what is big hit volumizing shampoo?
hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*
*based on a professional evaluation of 32 subjects.
who it's for
fine-medium hair types (1-3a)
why it's special
this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.
- volume that packs a performance: clinically proven for 2.3x more volume**
- iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
- soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.
**clinically tested when using big hit shampoo + conditioner together as a system.
how to use?
- massage through wet hair.
- rinse.
ingredients
key ingredients
- caffeine: helps energize limp hair + promote sebum elimination.
- glycerin: adds + retains moisture into strands.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
sustainability
contains recycled material: *friend to the planet. This bottle is made with 90% post consumer recyclables
color safe
vegan certified
no gluten contributors
mineral oil free
paraben free
phthalate freesulfate freeword on the street
"If you have fine hair, do yourself a favor and go buy this."
- Who What Wear
works well with...
how to add volume to your hair
FAQ
is big hit shampoo + conditioner replacing 3D shampoo + conditioner?
yes, big hit shampoo + conditioner is your NEW volumizing essential! fear not, friend, because this clinically proven formula adds 2.3x more volume* to your strands while adding lightweight moisture for volume without compromise. big hit is formulated with caffeine to help energize strands while volumizing polymers help to lift roots for visibly fuller-looking hair.
I liked 3D because of the thickening benefits. does big hit also have thickening benefits?
NEW big hit shampoo + conditioner adds volume, body + bounce. it’s formulated with volumizing polymers which help to lift roots for visibly fuller-looking hair with a smooth feel.
what’s the difference between 3D + NEW big hit shampoo + conditioner?
while 3d has volumizing + thickening benefits, NEW big hit shampoo + conditioner adds lightweight moisture + is clinically proven to add 2.3x more volume* to hair with volume-enhancing ingredients. like 3D, the formula is color safe + ideal for fine to medium hair (1-3a).
is big hit shampoo + conditioner color-safe?
yes, big hit shampoo + conditioner is suitable for color-treated hair.
what hair type is big hit shampoo + conditioner best for?
big hit shampoo + conditioner is best suited for fine-medium hair types 1-3C.
does the volume collection have heat protection?
rising star volumizing finishing spray, brooklyn bombshell blowout spray + plus size perfect body mousse all protect against heat damage up to 450° F.