how to

how to add volume to your hair

image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
model posing
Becca King
Community Manager

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe your hair is having a little stage fright (we've all been there) which is why our NEW volume routine is here to help your strands take center stage. but, before we introduce you to what is sure to be your new top shelf routine for lifted, voluminous hair, we need to take a moment for 3D volume and thickening shampoo and conditioner, which is retiring after a long career of bringing thicker, fuller hair to volume-loving heads everywhere. we know it’s tough when a favorite formula is discontinued, which is why we’ve wasted no time in formulating a new and trusted alternative that still leans on a lineup of superstar ingredients and delivers the same volumizing results 3D offered. now, without further ado, let us introduce you to a voluminous routine that transforms flat, limp hair to voluminous and bouncy for instant volume that lasts all day. *

let’s hear a round of applause for NEW big hit volumizing shampoo and conditioner—a washcare duo that instantly boosts volume by 2.3x.** make it a chart-topping routine with rising star volumizing finishing spray—a revitalizing spray for instant root lift that lasts all day. †

*based on a professional evaluation of 56 subjects using when big hit shampoo + conditioner + rising star volumizing finishing spray.

**clinically tested when using big hit shampoo + conditioner together as a system.

†based on a visual expert grading evaluation of 31 subjects.

in this article:

image of a close-up display of Amika's "Big Hit" volumizing shampoo and conditioner bottles set against a purple background. The two tall, decorative bottles are prominently positioned side by side, showcasing their intricate patterns and vibrant packaging. Behind the bottles, a clear decorative piece with the Amika logo is visible, adding to the brand's playful and stylish aesthetic.

start in the shower

a big-results, volumizing routine begins before you even step out of the shower. if you’re ready to pump up the volume pronto, a volumizing shampoo and conditioner is a must, and we have two new big hits that will take your hair to the top. big hit volumizing shampoo + conditioner wash care duo packs a performance and instantly boosts volume by 2.3x.**

this lightweight, energizing caffeine-infused wash duo takes hair from flat and limp to voluminous and bouncy without compromising on moisture—a must to achieve volume that hits all the high notes. hydrating glycerin adds and retains moisture into strands while our superfruit soul, sea buckthorn, is loaded with vitamin C, A, fatty acid omega 7, and antioxidants—making it the ultimate holy grail ingredient for healthy-looking hair. big hit is also formulated with volumizing polymers to help lift roots for visibly fuller-looking hair with a smooth feel. together, these hardworking ingredients hydrate, nourish, soften, and deliver all day, airy, touchable volume without drying our weighing hair down. 

once you’re out of the shower (you might already be feeling a lightweight bounce to your hair!), it’s time to move onto styling products for even more lift.

**clinically tested when using big hit shampoo + conditioner together as a system

choose the right styling products

if big hit volumizing shampoo + conditioner is the opening act, consider our NEW rising star volumizing finishing spray to be the headliner. rising star offers iconic root lift with a long-lasting hold—a go-to for big volume that lifts and lasts. its buildable formula revitalizes flat, lifeless hair for instant and all day root lift† without any stiffness or crunch. with a lightweight texture and protective ingredients, rising star also shields hair from heat without weighing it down (and who wants that if we’re going for volume?!)

we formulated rising star with a chorus of volume-inducing ingredients to create instant lift at the roots and fuller-looking hair. here’s the run-of-show: hydrolyzed soy protein helps to increase the diameter of hair fibers for a more voluminous looking mane, while carob seed extract works to help achieve stronger, fuller-looking tresses. and for the grand finale, amika’s very own star ingredient sea buckthorn makes its appearance to nourish and protect your hair and scalp.

when it comes to styling, our amika pro stylist, Eric Vaughn, has a few tips for achieving maximum volume. if you’re using heat tools, spray hair with rising star prior to styling to protect strands from heat damage. if you’re looking for general volume, apply rising star generously to the roots, then blow dry hair upwards in an exaggerated motion to get major lift. to go even higher, bump the root with a curling iron to lock in volume and hold.

that being said, when you’re picking a styling product to add all that volume you’ve been craving, it’s important to pick something that suits your hair type and desired look. click here to read more about which styling products in our volume collection are right for you.

†based on a visual expert grading evaluation of 31 subjects.

get a tool that does the hard work for you

want to go even bigger on your new volume routine? enter our hair blow dryer brush..the hair blow dryer brush is a 2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly creates a smooth, bouncy, salon quality blowout at home. this innovative hair styling tool is clinically proven to give your blowout 2x the shine§ while banishing unwanted frizz for an effortless, glossy finish. the large oval barrel creates volume at the root and sleekness along the hair shaft, while a mix of long and short bristles detangles, smooths, and minimizes breakage. adjustable heat settings provide a customized blowout that works for every hair type.

§compared to the leading competitor.

ready for your NEW volume routine that hits all the high notes? tell us all about your current routine down below in the comments or contact us (we’re always here to help!) if you have questions on pumping up the volume.

posted: 01/19/2021last modified: 07/08/2024