how to deep condition your hair

What it is: First up, we have our latest and greatest launch, hydro rush intense moisture mask. This is your deep conditioner bff if you have dry, coarse, curly, coily, or low porosity hair (P.S. figure out if you have low porosity hair here). This hyaluronic acid-infused mask leaves hair hydrated for 5 straight days*, 5x easier to comb*, and 5x more hydrated* after one use. This treatment is whipped into a rich, luscious texture that has a silicone-free formula which allows nutrients to soak into your strands.  

How to use it: While you’re in the shower, squeeze out excess water. Apply hydro rush from mid-lengths to ends, then comb through to disperse evenly. Let it sit for 5-10 minutes. Fully rinse, and use weekly (or as needed).  

What it is: Next, we have our fan favorite, soulfood nourishing mask. Packed with sea buckthorn and jojoba oil, this deep conditioning treatment nourishes, softens, and leaves hair 7x more moisturized after one use.* 

How to use it: While you’re in the shower, squeeze out excess water. Apply soulfood from mid-lengths to ends, then comb through to disperse evenly. Let it sit for 5-7 minutes. Fully rinse, and use weekly or as an every wash conditioner. 

What it is: It’s the ultimate kure for your damaged ‘do. Loaded with bond cure technology, mango and shea butter, borage oil, and sea buckthorn, this reparative deep conditioning treatment transforms dry and damaged hair. After one use, it leaves strands 3.2x stronger* and 8x more conditioned* with 69% less breakage.* 

How to use it: While you’re in the shower, squeeze out excess water. Apply the kure intense bond repair mask from roots to ends, then comb through to disperse evenly. Let it sit 10 minutes. Fully rinse, and use as a weekly treatment in place of conditioner.