Hair being styled at new york fashion week
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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all masks on display with ingredients
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an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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hydro rush intense moisture mask and dream routine overnight hydration treatment
how to

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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smooth collection product line
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how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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soulfood mask, hydro rush mask, and the kure mask on shower shelf
how to

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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model brushing hair into ponytail
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heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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dream routine overnight hydration treatment, soulfood nourishing mask, and the kure intense bond repair mask
how to

mask mixing 101

Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...
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hydro rush leave-in conditioner surrounded by ingredients
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how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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shelfie with different amika products
products

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
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hydro rush shampoo and conditioner and the kure shampoo and conditioner
products

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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blonde person posing
how to

how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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bust your brass cool blonde shampoo and conditioner and supernova blonde moisture and shine cream
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blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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