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a frizz-fighting routine right for you
seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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an amika hair mask for every ask
Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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how to moisturize your hair
It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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how to fight frizzy hair
Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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how to deep condition your hair
We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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mask mixing 101
Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...
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how to use leave-in conditioner
If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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how to build a hair routine
We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
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how to tell if your hair is dry or damaged
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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how to keep your blonde cool in summer
If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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