mask mixing 101

So, your strands are in need of a little extra TLC…mask and you shall receive! Whether you’re craving hydration, damage repair, or a boost of shine, we’ve got all your concerns covered—but here comes the hard part: which mask makes it into the shower when your answer’s all of the above? 

Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-away results our top tip is don’t settle, alternate! Mix and match your masks to treat whatever’s happening with your hair that wash day. Think of it this way: On days when your skin is drier, you may reach for a body butter that’s richer than your regular lotion. Now, apply that to haircare. Though you may swear by our 60-second flash mask for your daily serving of shine, you may want a more deeply moisturizing mask on drier days. Keep reading to learn about the results-driven treatments our pros recommend you use to mix, match, and reap all the benefits!

soulfood nourishing hair mask

When to use it: Our universal hair mask boasts benefits for all, so if you’re unsure of when or where to start your best bet is soulfood. It’s not too rich, not too light, but *just right* for luxurious hydration that won’t weigh you down. After your choice of shampoo (the mix + match method applies to everything!), apply and let sit for 5–7 minutes for hair that’s soft, silky, and smoother than ever. 

Why we love it: You know that feel-good moment when you drink a green smoothie knowing you’re doing right by your body? Think of soulfood as your weekly wellness shot: a nourishing dose of vitamins, nutrients, and our signature superfruit, sea buckthorn, to promote healthy-looking hair. 

Mixes + matches well with: 

dream routine overnight hydrating hair mask

When to use it: When signs of extreme dehydration appear—crispy ends + no shine in sight—apply this power-packed treatment to dry or damp hair and head to bed. While you catch some zzzs, this overnight mask will be hard at work, resulting in hair that is 3x* more hydrating by morning. It’s called beauty sleep for a reason!

*clinically proven, when used as directed.

Why we love it: It’s all about the ingredients with this one! The brains behind dream routine loaded every bottle with hydrating heroes for skin, scalp, and strands. Here are some of the star players:

• - hyaluronic acid: typically, a naturally found substance in skin that helps plump up dry hair by attracting moisture from the air around you. 
• - blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• - bio-fermented coconut water: contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.

Mixes + matches well with:

the kure intense bond repair hair mask

When to use it: If you’ve been heavy on the hot tools or went overboard on the chemical treatments, it’s time for the kure. Our hard-working hair mask features a reparative technology that cures brittle bonds—reducing breakage, strengthening strands, and preventing future damage. Plus, it’s packed with a blend of rich butters and oils for next-level moisture. 

Why we love it: Three words: clinically proven results. After just one treatment, the kure intense bond repair mask leaves hair 3.2x stronger, 8x more conditioned, with 69% less breakage. Yeah, it’s that good.

*after one use

Mixes + matches well with: