your summer haircare survival guide
we love summer, but it can put your strands through it! head to our blog for tips on keeping your hair happy all season long.
sunshine, beach days, warm breezes and summer fridays—we live for the summer season... until hair decides to become a summer bummer. between pool dips and humidity, strands can really go through it this time of year. but don’t sweat it (literally!)—we’re sharing our best-ever tips in our summer haircare survival guide. whether you’re battling frizz, dry hair, hair damage, or your strands could just use a little extra TLC, we’ve got the essentials to keep hair healthy, frizz-free, and humidity-proof all season long. let’s get into your new summer hair routine.
in this article:
fighting frizz?
when summer humidity hits, frizz can feel inevitable—but it doesn’t have to be. our smoothing collection is designed to fight frizz, hydrate, and protect, so your hair stays glossy and sleek no matter how high the temps rise.
forget frizz anti-frizz shampoo
start your frizz-fighting routine in the shower with forget frizz anti-frizz shampoo. it gently cleanses and smooths while reducing frizz by up to 74% for 72 hours.*
forget frizz anti-frizz conditioner
follow up with forget frizz anti-frizz conditioner, a smooth-sealing conditioner that visibly reduces frizz while giving strands some lightweight hydration.
formulated with our signature sea buckthorn, aloe leaf juice, water lily extract, and extended humidity shield, these smoothing superstars help to tame frizz and improve manageability.
frizz-me-not hydrating anti-frizz treatment
finish withf rizz-me-not hydrating anti-frizz treatment and get a smooth blowout for 3 days straight.** NEW frizz-me-not treatment is heat-activated–plus protects up to 450° F–to lock in over a weekend’s worth of glossy, humidity-proof hair. this milky formula fully saturates strands,creating a silky shield that gets hair 70% more hydrated.** what that actually means: more moisture, no filmy residue and zero static.**
the bonus: frizz-me-not’s formulated for all textures! blow it out sleek and straight or diffuse for silkier curls.
*clinically proven for up to 72 hours.
** clinically proven.
dealing with damage?
whether you’re dealing with sun-damaged hair, chlorine hair damage, or you just want summer hair that looks and feels healthy all season long, we’ve got the kure for you.
the kure strength repair shampoo and conditioner
this hydrating shampoo and conditioner is packed with vegan proteins and bond fortifying technology to strengthen damaged hair while helping to prevent future breakage. formulated for all hair types experiencing damage, this duo reduces breakage by 55%* and leaves strands 2x stronger.*
*after 1 use when used as a system, clinically proven.
the kure intense strength repair mask
are your summer strands in need of a little reparative TLC? it’s time to reach for the kure intense strength repair mask. this ultra-rich mask is clinically proven tostrengthen,reduce breakageand deliver major moisture in minutes to dry,damaged strands. after shampooing, gently massage the kure mask through wet hair from roots to ends. leave it on for 5–10 minutes before rinsing out. ifyou’re dealing with damage, the kure is perfect as a weekly intensive treatment in place of conditioner!
midnight mender overnight strength repair treatment
if summer means lots of long beach days that turn into long nights, midnight mender is your go-to for repairing damage wayafter the day is done. this clinically proven overnight treatment conditions and smooths hair to reduce breakage and repair strength—all while you catch some much-needed z’s. this creamy, pillow-proof treatment tackles all kinds of damage (heat, chemical, mechanical and damage caused by environmental stressors) while protecting against future damage and sealing split ends overnight.
in need of hydrating heroes?
summer sun? love it. summer dryness? not so much. this is when strands need a hydration dream team they can rely on all season long. packed with strand-quenching ingredients like squalane, hyaluronic acid, blue/green algae, and bio-fermented coconut water, these hydrating heroes save dry strands in need of moisture.
hydro rush intense moisture shampoo + conditioner:
think of these as your hair’s daily drink of water. hydro rush is an ultra-hydrating shampoo that cleanses without stripping, thanks to a powerful blend of hyaluronic acid and squalane that floods dry strands with moisture.follow up with hydro rush intense moisture conditioner to soak up next-level nourishment and softness.
together, these wash day favorites leave hair with 50% less breakage,* 3x more hydration,* and 72 hours of moisture.*
*clinically proven, when shampoo and conditioner are used as a system.
hydro rush leave-in conditioner:
your summer hair hero in a bottle. this lightweight spray delivers 3x more hydration* and locks in moisture for up to 72 hours.*aside from all its hydrating power, this nourishing leave-in conditioner tames frizz, shields against heat, smooths hair,and makes styling a breeze.spritz it, brush it through, and bask ina summer hair routine that leaves strands happy and hydrated.
*clinically proven.
