blonde collection: for blondes, grays + silvers
it's blonde maintenance made easy
this collection repairs damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.
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Sale
blonde boogie | bust your brass toning and repair set blonde boogie | bust your brass toning and repair set

sorry, I am very loved

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blonde boogie
bust your brass toning and repair set
$54 ($76)
Sale
bye bye brass |  wash + care hair set bye bye brass |  wash + care hair set

sorry, I am very loved

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bye bye brass
wash + care hair set
$45 ($60)
bust your brass | cool blonde intense repair hair mask ultra-rich hydrating bust your brass intense repair hair mask | amika

sorry, I am very loved

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bust your brass
cool blonde intense repair hair mask
$16 - $43
bust your brass | cool blonde repair shampoo bust your brass | cool blonde repair shampoo

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bust your brass
cool blonde repair shampoo
$12 - $72
bust your brass | cool blonde repair conditioner bust your brass | cool blonde repair conditioner

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bust your brass
cool blonde repair conditioner
$12 - $72
supernova blonde | moisture and shine cream supernova blonde moisture and shine cream | amika

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supernova blonde
moisture and shine cream
$26
bust your brass | purple blonde mane-tenance set bust your brass purple blonde mane-tenance wash + style set | amika

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bust your brass
purple blonde mane-tenance set
$32
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bust your brass routines

all blondes welcome

natural blondes

EVERY 4 WASHES

1X PER WEEK

color-treated blondes

EVERY 2 WASHES

1X PER WEEK

platinum blondes

EVERY 2 WASHES

1X PER WEEK

natural silvers & grays

EVERY WASH

EVERY WASH

textured blondes

EVERY 2 WASHES

EVERY 2 WASHES

find your ideal blonde routine

please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine. routine recommendation is dependent on toning desirability and frequency of washing.

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after
before
bust your brass

cool blonde repair wash routine

BRASS BUSTED!!!

This shampoo is amazing and when used with the conditioner it’s even better if that’s possible. It takes away all of the brassiness same way a toner does at the salon. Leaves my hair soft and silky too!

Dina J.

after
before
bust your brass

cool blonde intense repair mask

SMELLS GREAT, AND MAKES MY HAIR FEEL GREAT

Smells great, and makes my hair feel amazing also feels like it repairs my hair while keeping it a beautiful blond

Anna D.

after
before
supernova blonde

moisture and shine cream

EVERY SEASON BLONDES NEED THIS

Not too heavy, stops fly always and tames frizz even in humid summer days while having the added bonus of busting brass and smelling amazing!

Julie N.

a blonde's secret recipe
packed with hair-loving ingredients, bust your brass hydrates, tones + strengthens blonde, gray, and silver strands.
bust your brass repair shampoo
bust your brass repair conditioner
supernova blonde moisture and shine cream
cool blonde intense repair hair mask
plant butters
includes borage oil, mango + shea butter, which are all rich in nutrients like omega fatty acids, vitamins, and minerals.
vegan proteins
derived from quinoa, vegan proteins are made up of essential amino acids which can provide keratin-like benefits from a plant source.
bond cure technology
an innovative complex that targets hydrogen bonds in hair, which are the most prone to breakage due to environmental stressors, heat, chemical treatments, and more.
ultra-violet pigments
counteract yellow and brassy tones to bring out the best shades of blonde, silver, and gray.
sea buckthorn
one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. the 'superfruit' is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!
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how to bust your brass

wash, condition and hair mask your way to brighter + healthier looking blonde

faq
the bond cure technology used in the bust your brass collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.
brassiness refers to unwanted warm and yellow tones that appear over time in blonde, silver, and grey hair as it is washed and exposed to environmental stressors. the bust your brass collection counteracts brassiness by using ultra-violet pigments to neutralize warm tones, resulting in cool shades of blonde, silver, and gray.
the bust your brass collection, formulated with bond cure technology, targets all types of damage-- from chemical, to mechanical, to natural breakage and environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.
the bond cure technology in the bust your brass collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. hydrogen bonds are the most fragile bonds in hair, and are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, and more. the bust your brass collection targets all kinds of damage and strengthens hair to prevent future breakage. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage. the bond cure technology in the bust your brass collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. hydrogen bonds are the most fragile bonds in hair, and are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, and more. the bust your brass collection targets all kinds of damage and strengthens hair to prevent future breakage. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage.
the bust your brass collection works on all types of blonde, silver, and gray! every blonde and gray hair type is susceptible to damage and brassiness. the bust your brass collections tones, repairs, and strengthens them all, from straight hair to chemically treated to curly and textured hair.
the length of time for which cool tones last vary based on hair type, porosity, and environment. we recommend using the bust your brass collection as needed to correct unwanted brassiness.
- natural blondes: use bust your brass shampoo + conditioner every other wash, or bust your brass intense repair mask 1x per week if hair needs additional moisture. - platinum blondes: use bust your brass shampoo + conditioner every other wash, and use bust your brass intense repair mask 1x per week in place of conditioner. - neutral blondes: use bust your brass shampoo + conditioner every other wash. - natural brunette or darker w/processed blonde: use bust your brass shampoo + conditioner every other wash, and use bust your brass. intense repair mask 1x per week in place of conditioner. - natural greys/silvers: use bust your brass shampoo + bust your brass intense repair mask every wash. - fantasy colors: use bust your brass intense repair mask 1x per week to maintain cool tone.
for natural blondes and greys, we recommend alternating bust your brass with reset shampoo + conditioner, 3d shampoo + conditioner, and normcore shampoo + conditioner. for enhanced or processed blondes and greys, we recommend alternating with vault shampoo + conditioner or the kure shampoo + conditioner.
the bust your brass collection will not stain your shower or towels. however, if there are any concerns, rinse the product from hair as directed then run water over any areas where the product remains. if staining does occur, the pigmentation will rinse out of shower curtains, towels and bathtubs with hot water or washing as usual.
bust your brass products should not overpigment when used as directed. the ultra-violet pigmentation in all products are meant to be used regularly to maintain tone. if overpigmentation does occur, wash with reset gel shampoo conditioner until desired tone is reached. to prevent future overpigmentation, we recommend leaving bust your brass products in hair for a shorter period of time before rinsing.
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