soulfood nourishing mask, the wizard silicone-free detangling primer, and perk up dry shampoo

signature nourishing collection

haircare essentials filled with super stuff only, including amika's secret sauce, nutrient-rich sea buckthorn. your hair will thank you later.
  • amika perk up ultra oil control dry shampoo 5.3 oz bottle
    NEW
    perk up ultra

    oil control dry shampoo

    $16.00
    -
    $30.00
  • mini-mension

    bestsellers set

    $29.00
  • amika perk up plus extended clean dry shampoo in 5.3 oz / 199 ml size
    perk up plus

    extended clean dry shampoo

    $16.00
    -
    $43.00
  • perk up

    talc-free dry shampoo

    $15.00
    -
    $40.00
  • soulfood

    nourishing hair mask

    $14.00
    -
    $55.00
  • the wizard

    detangling primer

    $10.00
    -
    $90.00
  • the wizard

    silicone-free detangling hair primer

    $10.00
    -
    $31.00
  • normcore

    signature shampoo

    $10.00
    -
    $63.00
  • normcore

    signature conditioner

    $10.00
    -
    $63.00
  • blockade

    heat defense hair serum, heat protectant serum

    $28.00
  • $30.00
  • supernova

    moisture and shine hair cream

    $28.00
  • hand wash

    infused with sea buckthorn berry

    $26.00
  • super-sized signature set | normcore shampoo and conditioner + wizard
    save$38
    super-sized signature set

    normcore nourishing shampoo + conditioner + the wizard detangling primer

    $115.00
    $153.00
  • super-sized signature set | normcore shampoo and conditioner + wizard silicone free
    save$39
    super-sized signature set

    normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer

    $118.00
    $157.00
  • perk up

    dry shampoo sample set

    $10.00
  • perk up plus

    extended clean dry shampoo sample set

    $10.00
perk up after
normcore signature shampoo after
normcore signature shampoo after
clinical claims
three soulfood nourishing mask jars
0x
more moisturized†
†clinically proven after one use
model after using perk up
0%
said hair was softer and looked healthy*
*based on consumer testing of 30 participants when using soulfood mask
perk up dry shampoo
0%
agreed perk up absorbs hair oil**
**based on consumer testing of 30 participants using perk up dry shampoo
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sea buckthorn ingredient spotlight

amika's secret sauce: sea buckthorn

there are many reasons we consider our sustainably sourced sea buckthorn our secret sauce. for starters, it's a nutrition powerhouse for hair. it's one of the most potent natural ingredients on the planet and it is one of the few known plant sources of the fatty-acid Omega 7. the superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp.

watch and learn

perk up your hair with our best-selling dry shampoo. voted #1 prestige dry shampoo in the US - size 5.3oz / 232ml*.

FAQ

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about our signature collection

for fine to medium hair types 1-2C. hydration essentials for every stage in your hair care routine.packed with vitamins + antioxidants, these tried and true products are here to nourish and soften for healthier-looking strands.​