color care + maintenance

professional stylist hold amika's the protector treatment.

protect your color investment

our NEW stylist-approved protector collection prevents color fade for up to 40 washes*
*clinically proven
  • the protector | color protect + strengthen treatment
    NEW
    the protector

    color protect + strengthen treatment

    Rated 4.9 out of 5 stars. 143 reviews.
    $16.00
    -
    $34.00
  • the protector	| color protect + strengthen shampoo
    NEW
    the protector

    color protect + strengthen shampoo

    Rated 5.0 out of 5 stars. 157 reviews.
    $30.00
    -
    $79.00
  • the protector | color protect + strengthen conditioner
    NEW
    the protector

    color protect + strengthen conditioner

    Rated 4.9 out of 5 stars. 153 reviews.
    $30.00
    -
    $79.00
  • the kure | strength repair conditioner
    the kure

    strength repair conditioner

    Rated 4.9 out of 5 stars. 1890 reviews.
    $13.00
    -
    $77.00
  • the kure | intense strength repair mask
    the kure

    intense strength repair mask

    Rated 4.9 out of 5 stars. 1074 reviews.
    $14.00
    -
    $64.00
  • the kure | strength repair shampoo
    the kure

    strength repair shampoo

    Rated 4.9 out of 5 stars. 2315 reviews.
    $13.00
    -
    $77.00
  • bust your brass | cool blonde strength repair shampoo
    bust your brass

    cool blonde strength repair shampoo

    Rated 4.9 out of 5 stars. 1101 reviews.
    $29.00
    -
    $77.00
  • bust your brass | cool blonde strength repair conditioner
    bust your brass

    cool blonde strength repair conditioner

    Rated 4.9 out of 5 stars. 753 reviews.
    $29.00
    -
    $77.00
  • bust your brass | toning + strength repair mask
    bust your brass

    toning + strength repair mask

    Rated 4.9 out of 5 stars. 595 reviews.
    $44.00
  • mirrorball | high shine + protect antioxidant conditioner
    mirrorball

    high shine + protect antioxidant conditioner

    Rated 4.8 out of 5 stars. 650 reviews.
    $28.00
    -
    $70.00
  • mirrorball | high shine + protect antioxidant shampoo
    mirrorball

    high shine + protect antioxidant shampoo

    Rated 4.6 out of 5 stars. 758 reviews.
    $28.00
    -
    $70.00
  • flash | instant shine mask for shiny hair
    flash

    instant shine mask for shiny hair

    Rated 4.8 out of 5 stars. 1120 reviews.
    $32.00
  • top gloss | hair shine spray
    top gloss

    hair shine spray

    Rated 4.6 out of 5 stars. 302 reviews.
    $29.00
  • super-sized blonde set | bust your brass cool blonde shampoo + conditioner + intense repair hair mask
    save$49
    super-sized blonde set

    bust your brass cool blonde shampoo + conditioner + intense repair hair mask

    Rated 5.0 out of 5 stars. 4 reviews.
    $149.00
    $198.00

color protect in 3 steps

gif of a hand pouring amika protector shampoo into another hand with a shower in the background
1
gently cleanse
with the protector shampoo to prevent fade starting in the shower
gif of a model lathering their hair
2
condition
with the protector conditioner to leave hair shiny, soft + more manageable
gif of a woman spraying amika's the protector treatment into her hair
3
treat
with the protector treatment for protection against heat, UV + chlorine exposure

your hair, your unique needs.

choose the routine that's right for you.

  • 1

    step 1

    gently cleanse + protect

    the protector
    the protector

    color protect + strengthen shampoo

    gently cleanses + prevents color fade for up to 40 washes*

    11x stronger hair + 91% less breakage*

    $30.00

  • 2

    step 2

    nourish + protect

    the protector
    the protector

    color protect + strengthen conditioner

    gently cleanses + prevents color fade for up to 40 washes*

    11x stronger hair + 91% less breakage*

    $30.00

  • 3

    step 3

    treat + protect

    the protector
    the protector

    color protect + strengthen treatment

    5.2x stronger hair with 81% less breakage**

    reduces color fade + shift from up to 15 hours of UV exposure**

    $34.00

  • 4

    step 4

    extend beyond wash day

    perk up
    perk up

    dry shampoo

    clinically proven to remove oil.*

    restores volume: brings flat hair back to life + provides a voluminous 'oomph' without feeling gritty.

    $29.00

*CLINICALLY PROVEN WHEN SHAMPOO + CONDITIONER ARE USED TOGETHER AS A SYSTEM.

**CLINICALLY PROVEN.

take our quiz to perfect (+protect) your color routine