hair masks and treatments


20% off treatments + masks
- the protector
color protect + strengthen treatment
Rated 4.9 out of 5 stars. 148 reviews.$16.00-$34.00 
- midnight mender
overnight strength repair treatment mask
Rated 4.9 out of 5 stars. 338 reviews.$44.00 - hydro rush
intense moisture leave-in conditioner
Rated 4.8 out of 5 stars. 1131 reviews.$14.00-$31.00 - hydro rush
intense moisture hair mask with hyaluronic acid
Rated 4.9 out of 5 stars. 687 reviews.$44.00-$64.00 - the wizard
silicone-free detangling hair primer
Rated 4.8 out of 5 stars. 1348 reviews.$16.00-$32.00 - superfruit star
lightweight hair styling + heat defense oil
Rated 4.9 out of 5 stars. 683 reviews.$22.00-$32.00
a mask for every ask
with fan-faves that hydrate, strengthen, nourish + more, it’s no wonder we’re the #1 hair mask brand in the U.S.*
for damaged, brittle strands in need of strength.
for all hair types looking for a boost of nourishment in the shower.
for a hydrating hit of in-shower moisture to extremely dry, coarse + brittle hair.
for severely damaged strands looking to strengthen + reduce breakage.
an in-shower mask moment to tone + counteract brassy hues.
*source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023.





wake up to 9x stronger hair*
say good night to damaged strands with midnight mender overnight strength repair treatment.
*clinically proven with continued use.
pro tips
apply midnight mender on ends + perk up dry shampoo on roots to refresh + strengthen strands between wash days.
midnight mender works great as a morning air-dry cream to keep curls protected + nourished during the day + overnight with heatless curlers.
midnight mender works on both damp + dry hair to strengthen, smooth + condition between wash days.
midnight mender is lightweight enough to use nightly, especially with protective styles
apply midnight mender in a light layer + allow it to dry down before putting it up into a nighttime protective style like a braid or bonnet.
FAQ
what is the difference between midnight mender + the kure multi-task treatment?
midnight mender is an overnight leave-in treatment that strengthens hair by morning + doesn't require a rinse off. the kure multi-task strength treatment is an in-shower rinse-out treatment that reduces breakage in 60 seconds.
what is the difference between midnight mender + the kure intense strength repair mask?
midnight mender is an overnight leave-in treatment that strengthens hair by morning. the kure intense strength repair mask is a buttery-rich weekly treatment that restores + nourishes dry, damaged hair.
what is the difference between midnight mender + dream routine overnight mask?
midnight mender was formulated for damaged, brittle + high porosity hair, while dream routine was formulated for dry, low-medium porosity hair. midnight mender strengthens hair + restores the look + feel of damaged hair, while dream routine deeply hydrates for silkier, softer hair.
what's the difference between soulfood nourishing mask + hydro rush intense moisture mask?
soulfood nourishing mask is ideal for all hair types 1-4c + is great for nourishing, softening, + conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c + is great for intense, long-lasting hydration.
what is the difference between the soulfood mask + the kure mask?
soulfood mask is best for dry hair in need of moisture, while the kure mask is best for damaged hair in need of strengthening.
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
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hair masks + treatments
nourishing, hydrating, strengthening + so much more, we’ve got a mask for every task. for damaged, brittle strands in need of overnight strengthening: midnight mender overnight strength repair treatment.



































