hair masks and treatments

amika masks: hydro rush, soulfood, and bust your brass sit on a wet glass surface in front of an orange background

treat your strands
(+ yourself)

see proof, not promises, with our nourishing
treatments + masks for every hair concern.
  • the protector | color protect + strengthen treatment
    NEW
    the protector

    color protect + strengthen treatment

    Rated 4.9 out of 5 stars. 151 reviews.
    $16.00
    -
    $34.00
  • superfruit star | lightweight hair styling + heat defense oil
    superfruit star

    lightweight hair styling + heat defense oil

    Rated 4.9 out of 5 stars. 692 reviews.
    $22.00
    -
    $32.00
  • soulstruck | nourishing dry hair mask
    soulstruck

    nourishing dry hair mask

    Rated 4.9 out of 5 stars. 355 reviews.
    $17.00
    -
    $32.00
  • soulfood | nourishing hair mask
    soulfood

    nourishing hair mask

    Rated 4.9 out of 5 stars. 3162 reviews.
    $15.00
    -
    $57.00
  • the kure | intense strength repair mask
    the kure

    intense strength repair mask

    Rated 4.9 out of 5 stars. 1086 reviews.
    $14.00
    -
    $64.00
  • hydro rush | intense moisture hair mask with hyaluronic acid
    hydro rush

    intense moisture hair mask with hyaluronic acid

    Rated 4.9 out of 5 stars. 688 reviews.
    $44.00
    -
    $64.00
  • bust your brass | toning + strength repair mask
    bust your brass

    toning + strength repair mask

    Rated 4.9 out of 5 stars. 595 reviews.
    $44.00
  • hydro rush | intense moisture leave-in conditioner
    hydro rush

    intense moisture leave-in conditioner

    Rated 4.8 out of 5 stars. 1133 reviews.
    $14.00
    -
    $31.00
  • frizz-me-not | hydrating anti-frizz treatment
    frizz-me-not

    hydrating anti-frizz treatment

    Rated 4.8 out of 5 stars. 616 reviews.
    $14.00
    -
    $30.00
  • the wizard | detangling primer
    the wizard

    detangling primer

    Rated 4.9 out of 5 stars. 4005 reviews.
    $16.00
    -
    $59.00
  • the wizard | silicone-free detangling hair primer
    the wizard

    silicone-free detangling hair primer

    Rated 4.8 out of 5 stars. 1351 reviews.
    $16.00
    -
    $32.00
  • soulmate-level masks | soulstruck + soulfood mask duo
    save$10
    soulmate-level masks

    soulstruck + soulfood mask duo

    $58.00
    $68.00
  • travel-sized soul-utions | soulstruck, perk up dry shampoo + soulfood travel haircare set
    save$5
    travel-sized soul-utions

    soulstruck, perk up dry shampoo + soulfood travel haircare set

    $48.00
    $53.00
  • pocket-sized pro picks | treatment trial set
    save$16
    pocket-sized pro picks

    treatment trial set

    $50.00
    $66.00
  • the core four | stylist-loved treatment set with the wizard
    save$30
    the core four

    stylist-loved treatment set with the wizard

    $95.00
    $125.00
  • the core four | stylist-loved treatment set with the wizard silicone-free
    save$30
    the core four

    stylist-loved treatment set with the wizard silicone-free

    $95.00
    $125.00
  • midnight mender | overnight strength repair treatment mask
    midnight mender

    overnight strength repair treatment mask

    Rated 4.9 out of 5 stars. 339 reviews.
    $44.00
  • the comeback crew | strengthening repair hair mask + treatment duo
    save$18
    the comeback crew

    strengthening repair hair mask + treatment duo

    $70.00
    $88.00
  • smooth over | frizz-fighting treatment mask
    smooth over

    frizz-fighting treatment mask

    Rated 4.7 out of 5 stars. 417 reviews.
    $34.00
  • flash | instant shine mask for shiny hair
    flash

    instant shine mask for shiny hair

    Rated 4.8 out of 5 stars. 1123 reviews.
    $32.00
  • dream routine | overnight hydrating hair mask
    dream routine

    overnight hydrating hair mask

    Rated 4.8 out of 5 stars. 946 reviews.
    $34.00
  • water sign | hydrating hair oil for dry hair
    water sign

    hydrating hair oil for dry hair

    Rated 4.6 out of 5 stars. 539 reviews.
    $33.00
  • the kure | multi-task strength repair treatment
    the kure

    multi-task strength repair treatment

    Rated 4.8 out of 5 stars. 483 reviews.
    $34.00
  • reset | pink charcoal scalp cleansing oil
    reset

    pink charcoal scalp cleansing oil

    Rated 4.8 out of 5 stars. 1247 reviews.
    $33.00

a mask for every ask

with fan-faves that hydrate, strengthen, nourish + more, it’s no wonder we’re the #1 hair mask brand in the U.S.*

midnight mender overnight strength repair treatment

for damaged, brittle strands in need of strength.

soulfood nourishing mask ​

for all hair types looking for a boost of nourishment in the shower.

hydro rush intense moisture mask 

for a hydrating hit of in-shower moisture to extremely dry, coarse + brittle hair.

the kure intense strength repair mask ​

for severely damaged strands looking to strengthen + reduce breakage.

bust your brass toning + strength repair mask​

an in-shower mask moment to tone + counteract brassy hues.

*source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023.
clinical claims
image of a bottle of amika midnight mender against a dark green cosmic background
0x
stronger hair by morning*
*clinically proven with continued use.
amika dream routine overnight hydration treatment
0x
more hydrated*
*clinically proven when using dream routine as directed​.
bottle of amika smooth over frizz-fighting treatment in a pink shower
0%
instant frizz reduction*
*clinically proven, after one use​.
amika soulfood nourishing mask
0x
More moiturized*​
*clinically proven, after one use.
cream gradient rectangle background

wake up to 9x stronger hair*

say good night to damaged strands with midnight mender overnight strength repair treatment.


*clinically proven with continued use.

pro tips

apply midnight mender on ends + perk up dry shampoo on roots to refresh + strengthen strands between wash days.

midnight mender works great as a morning air-dry cream to keep curls protected + nourished during the day + overnight with heatless curlers.

midnight mender works on both damp + dry hair to strengthen, smooth + condition between wash days.

midnight mender is lightweight enough to use nightly, especially with protective styles

apply midnight mender in a light layer + allow it to dry down before putting it up into a nighttime protective style like a braid or bonnet.

FAQ

what is the difference between midnight mender + the kure multi-task treatment?

midnight mender is an overnight leave-in treatment that strengthens hair by morning + doesn't require a rinse off. the kure multi-task strength treatment is an in-shower rinse-out treatment that reduces breakage in 60 seconds.

what is the difference between midnight mender + the kure intense strength repair mask?

midnight mender is an overnight leave-in treatment that strengthens hair by morning. the kure intense strength repair mask is a buttery-rich weekly treatment that restores + nourishes dry, damaged hair.

what is the difference between midnight mender + dream routine overnight mask?

midnight mender was formulated for damaged, brittle + high porosity hair, while dream routine was formulated for dry, low-medium porosity hair. midnight mender strengthens hair + restores the look + feel of damaged hair, while dream routine deeply hydrates for silkier, softer hair.

what's the difference between soulfood nourishing mask + hydro rush intense moisture mask?

soulfood nourishing mask is ideal for all hair types 1-4c + is great for nourishing, softening, + conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c + is great for intense, long-lasting hydration.

what is the difference between the soulfood mask + the kure mask?

soulfood mask is best for dry hair in need of moisture, while the kure mask is best for damaged hair in need of strengthening.

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

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