amika masks and treatments: dream routine, bust your brass mask, midnight mender, the kure mask, soulfood mask, hydro rush mask

hit snooze
on damage

transform damaged strands overnight with the latest treatment to join our lineup: NEW midnight mender overnight strength repair treatment.
  • image of a green bottle of amika midnight mender overnight strength repair treatment mask. 100 ml / 3.3 us fl oz size.
    NEW
    midnight mender

    overnight strength repair treatment mask

    4.9
    Rated 4.9 out of 5 stars
    108 Reviews
    $44.00
  • image of the comeback crew strengthening repair hair mask + treatment duo. image shows a jar of the kure intense strength repair mask, 250ml / 8.4 fl. oz alongside the midnight mender overnight strength repair treatment, 100ml 3.3 fl. oz.
    save$18
    NEW
    the comeback crew

    strengthening repair hair mask + treatment duo

    $68.00
    $86.00
  • image of the soulfood nourishing mask 8 fl. oz / 250 ml
    soulfood

    nourishing hair mask

    4.9
    Rated 4.9 out of 5 stars
    2,687 Reviews
    $14.00
    -
    $55.00
  • hydro rush

    intense moisture hair mask with hyaluronic acid

    4.9
    Rated 4.9 out of 5 stars
    494 Reviews
    $42.00
    -
    $64.00
  • image of the kure intense strength repair mask 8.4oz / 250ml.
    the kure

    intense strength repair mask

    4.8
    Rated 4.8 out of 5 stars
    774 Reviews
    $14.00
    -
    $64.00
  • flash

    instant shine mask for shiny hair

    4.8
    Rated 4.8 out of 5 stars
    1,035 Reviews
    $30.00
  • dream routine

    overnight hydrating hair mask

    4.8
    Rated 4.8 out of 5 stars
    726 Reviews
    $32.00
  • image of bust your brass toning + strength repair mask 8oz / 150ml.
    bust your brass

    toning + strength repair mask

    4.9
    Rated 4.9 out of 5 stars
    503 Reviews
    $42.00
  • image of the kure multi-task strength repair treatment 6.7oz / 200ml
    the kure

    multi-task strength repair treatment

    4.9
    Rated 4.9 out of 5 stars
    413 Reviews
    $32.00
  • amika smooth over frizz-fighting treatment 200 ml / 6.7 fl oz
    smooth over

    frizz-fighting treatment mask

    4.7
    Rated 4.7 out of 5 stars
    305 Reviews
    $32.00
  • image of amika reset pink charcoal cleansing oil in 200 ml / 6.7 US fl oz size
    reset

    pink charcoal scalp cleansing oil

    4.8
    Rated 4.8 out of 5 stars
    1,091 Reviews
    $12.00
    -
    $30.00
  • A product image of Amika's 'Mask Quest' nourish and hydrate mask set in blue and orange packaging. The box shows two full-size products: Dream Routine Overnight Hydration Treatment and Soulfood Nourishing Mask. The design features a colorful, playful layout with clouds and an orange illustration.
    save$21
    mask quest

    nourish + hydrate mask set

    4.8
    Rated 4.8 out of 5 stars
    61 Reviews
    $45.00
    $66.00

a mask for every ask

with fan-faves that hydrate, repair, nourish + more, it’s no wonder we’re the
#1 hair mask brand in the U.S.*

midnight mender overnight strength repair treatment

for damaged, brittle strands in need of overnight repair.

soulfood nourishing mask ​

for all hair types looking for a boost of nourishment in the shower.

hydro rush intense moisture mask 

for a hydrating hit of in-shower moisture to extremely dry, coarse + brittle hair.

the kure intense strength repair mask ​

for severely damaged strands looking to strengthen + reduce breakage.

bust your brass toning + strength repair mask​

an in-shower mask moment to tone + counteract brassy hues.

*source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023.
model Carolina with smooth hair after using midnight mender overnight strength repair treatment
model Cicely with smooth hair after using midnight mender overnight strength repair treatment
model nicole with smooth hair after using midnight mender overnight strength repair treatment
clinical claims
image of a bottle of amika midnight mender against a dark green cosmic background
0x
stronger hair by morning*
*clinically proven.
amika dream routine overnight hydration treatment
0x
more hydrated*
*clinically proven when using dream routine as directed​.
bottle of amika smooth over frizz-fighting treatment in a pink shower
0%
instant frizz reduction*
*clinically proven, after one use​.
amika soulfood nourishing mask
0x
More moiturized*​
*clinically proven, after one use.
cream gradient rectangle background

wake up to 9x stronger hair*

say good night to damaged strands with NEW midnight mender overnight strength repair treatment.

*clinically proven

pro tips

apply midnight mender on ends + perk up dry shampoo on roots to refresh + strengthen strands between wash days.

midnight mender works great as a morning air-dry cream to keep curls protected + nourished during the day + overnight with heatless curlers.

midnight mender works on both damp + dry hair to strengthen, smooth + condition between wash days.

midnight mender is lightweight enough to use nightly, especially with protective styles

apply midnight mender in a light layer + allow it to dry down before putting it up into a nighttime protective style like a braid or bonnet.

FAQ

what is the difference between midnight mender + the kure multi-task treatment?

midnight mender is an overnight leave-in treatment that strengthens hair by morning + doesn't require a rinse off. the kure multi-task strength treatment is an in-shower rinse-out treatment that reduces breakage in 60 seconds.

what is the difference between midnight mender + the kure intense strength repair mask?

midnight mender is an overnight leave-in treatment that strengthens hair by morning. the kure intense strength repair mask is a buttery-rich weekly treatment that restores + nourishes dry, damaged hair.

what is the difference between midnight mender + dream routine overnight mask?

midnight mender was formulated for damaged, brittle + high porosity hair, while dream routine was formulated for dry, low-medium porosity hair. midnight mender strengthens hair + restores the look + feel of damaged hair, while dream routine deeply hydrates for silkier, softer hair.

what's the difference between soulfood nourishing mask + hydro rush intense moisture mask?

soulfood nourishing mask is ideal for all hair types 1-4c + is great for nourishing, softening, + conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c + is great for intense, long-lasting hydration.

what is the difference between the soulfood mask + the kure mask?

soulfood mask is best for dry hair in need of moisture, while the kure mask is best for damaged hair in need of repair. think of soulfood as a drink of water for your hair.

what is the amika signature scent?

an intoxicating blend of warm vanilla, spicy sweet clover + fresh citrus.

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about our masks + treatment collection

nourishing, hydrating, strengthening + so much more, we’ve got a mask for every task. for damaged, brittle strands in need of overnight repair: midnight mender overnight strength repair treatment. for all hair types looking for a boost of nourishment in the shower, you’ll love our bestselling soulfood nourishing mask. for a hydrating hit of in-shower moisture, dry, coarse + brittle hair types should try hydro rush intense moisture mask. for severely damaged strands looking to strengthen + reduce breakage, reach for the kure intense strength repair mask. an in-shower mask moment to tone + counteract brassy hues (blondes, this one’s for you!), bust your brass toning + strength repair mask.