hair masks and treatments

amika masks: hydro rush, soulfood, and bust your brass sit on a wet glass surface in front of an orange background

20% off
treatments + masks

give your hair a little extra love for less.
only until 10/26 with code HAIRTREAT

a mask for every ask

with fan-faves that hydrate, strengthen, nourish + more, it’s no wonder we’re the #1 hair mask brand in the U.S.*

midnight mender overnight strength repair treatment

for damaged, brittle strands in need of strength.

soulfood nourishing mask ​

for all hair types looking for a boost of nourishment in the shower.

hydro rush intense moisture mask 

for a hydrating hit of in-shower moisture to extremely dry, coarse + brittle hair.

the kure intense strength repair mask ​

for severely damaged strands looking to strengthen + reduce breakage.

bust your brass toning + strength repair mask​

an in-shower mask moment to tone + counteract brassy hues.

*source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023.
clinical claims
image of a bottle of amika midnight mender against a dark green cosmic background
0x
stronger hair by morning*
*clinically proven with continued use.
amika dream routine overnight hydration treatment
0x
more hydrated*
*clinically proven when using dream routine as directed​.
bottle of amika smooth over frizz-fighting treatment in a pink shower
0%
instant frizz reduction*
*clinically proven, after one use​.
amika soulfood nourishing mask
0x
More moiturized*​
*clinically proven, after one use.
cream gradient rectangle background

wake up to 9x stronger hair*

say good night to damaged strands with midnight mender overnight strength repair treatment.


*clinically proven with continued use.

pro tips

apply midnight mender on ends + perk up dry shampoo on roots to refresh + strengthen strands between wash days.

midnight mender works great as a morning air-dry cream to keep curls protected + nourished during the day + overnight with heatless curlers.

midnight mender works on both damp + dry hair to strengthen, smooth + condition between wash days.

midnight mender is lightweight enough to use nightly, especially with protective styles

apply midnight mender in a light layer + allow it to dry down before putting it up into a nighttime protective style like a braid or bonnet.

FAQ

what is the difference between midnight mender + the kure multi-task treatment?

midnight mender is an overnight leave-in treatment that strengthens hair by morning + doesn't require a rinse off. the kure multi-task strength treatment is an in-shower rinse-out treatment that reduces breakage in 60 seconds.

what is the difference between midnight mender + the kure intense strength repair mask?

midnight mender is an overnight leave-in treatment that strengthens hair by morning. the kure intense strength repair mask is a buttery-rich weekly treatment that restores + nourishes dry, damaged hair.

what is the difference between midnight mender + dream routine overnight mask?

midnight mender was formulated for damaged, brittle + high porosity hair, while dream routine was formulated for dry, low-medium porosity hair. midnight mender strengthens hair + restores the look + feel of damaged hair, while dream routine deeply hydrates for silkier, softer hair.

what's the difference between soulfood nourishing mask + hydro rush intense moisture mask?

soulfood nourishing mask is ideal for all hair types 1-4c + is great for nourishing, softening, + conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c + is great for intense, long-lasting hydration.

what is the difference between the soulfood mask + the kure mask?

soulfood mask is best for dry hair in need of moisture, while the kure mask is best for damaged hair in need of strengthening.

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

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hair masks + treatments

nourishing, hydrating, strengthening + so much more, we’ve got a mask for every task. for damaged, brittle strands in need of overnight strengthening: midnight mender overnight strength repair treatment.