shop by collection
11 collections created for every hair type, texture and style. there's something for everyone, so shop by collection to find your ideal hair products - feel free to mix + match.
![shine collection product line](https://cdn.sanity.io/images/3x9887l8/usa/8c724bf37fca93b404ed81ff43a8723169d6939e-1256x964.jpg)
![shine collection product line](https://cdn.sanity.io/images/3x9887l8/usa/8c724bf37fca93b404ed81ff43a8723169d6939e-1256x964.jpg)
FOR FINE-MEDIUM HAIR TYPES 1-3C
shine collection
get shiny hair from every angle. boost your shine by 45%* now with the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
*clinically proven, when used as a system
![hydration collection product line](https://cdn.sanity.io/images/3x9887l8/usa/62536c4ebdb8de0f71181b7ff05146211dd345db-1256x964.jpg)
![hydration collection product line](https://cdn.sanity.io/images/3x9887l8/usa/62536c4ebdb8de0f71181b7ff05146211dd345db-1256x964.jpg)
FOR DRY, TEXTURED, OR COARSE HAIR TYPES 2A-4C
hydration collection
drench your hair with 3x more hydration* with the new silicone-free hydro rush intense moisture collection.
*clinically tested, dream routine and lic tested individually, shampoo and conditioner tested as a system.
![detox collection product line](https://cdn.sanity.io/images/3x9887l8/usa/46c1c9c5e52fb47e3320d109d6610261c594b586-1256x964.jpg)
![detox collection product line](https://cdn.sanity.io/images/3x9887l8/usa/46c1c9c5e52fb47e3320d109d6610261c594b586-1256x964.jpg)
ALL HAIR TYPES 1-4C
detox collection
hit reset: cleanse, exfoliate, remove build-up + excess oil for a total scalp + hair refresh.
![signature collection product line](https://cdn.sanity.io/images/3x9887l8/usa/9a328d6ecf186fda91e8be527d2e63314b45b341-1256x964.jpg)
![signature collection product line](https://cdn.sanity.io/images/3x9887l8/usa/9a328d6ecf186fda91e8be527d2e63314b45b341-1256x964.jpg)
FOR FINE TO MEDIUM HAIR TYPES 1-2C
signature collection
It's called signature for a reason...packed with vitamins + antioxidants, these tried and true products are here to nourish and soften for healthier-looking strands.
![repair collection product line with hairbrush](https://cdn.sanity.io/images/3x9887l8/usa/b73b5a48745a9fc649c254dc2f7c1179ea61d83a-1256x964.jpg)
![repair collection product line with hairbrush](https://cdn.sanity.io/images/3x9887l8/usa/b73b5a48745a9fc649c254dc2f7c1179ea61d83a-1256x964.jpg)
FOR DRY, DAMAGED HAIR
repair collection
don't let your hair reach its breaking point. our repair lineup is clinically proven to target damage, strengthen hair, and reduce breakage.
![blonde collection product line with combs and clips](https://cdn.sanity.io/images/3x9887l8/usa/30acd64d318a1e8e8f661b29fecfe94996ac5aab-1256x964.jpg)
![blonde collection product line with combs and clips](https://cdn.sanity.io/images/3x9887l8/usa/30acd64d318a1e8e8f661b29fecfe94996ac5aab-1256x964.jpg)
FOR BLONDES, GRAYS + SILVERS
blonde collection
it's blonde maintenance made easy. this collection repairs damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.
![volume collection product line with hairbrush](https://cdn.sanity.io/images/3x9887l8/usa/59a5f2059167396903074411c761efe01a76d0f4-1256x964.jpg)
![volume collection product line with hairbrush](https://cdn.sanity.io/images/3x9887l8/usa/59a5f2059167396903074411c761efe01a76d0f4-1256x964.jpg)
FOR FLAT AND FINE HAIR
volume collection
amplify your style - bring flat, limp hair back to life with long lasting lift and the ultimate boost.
![smooth collection product line](https://cdn.sanity.io/images/3x9887l8/usa/96ba0c12ce498976798ab956336543f24862f672-1256x964.jpg)
![smooth collection product line](https://cdn.sanity.io/images/3x9887l8/usa/96ba0c12ce498976798ab956336543f24862f672-1256x964.jpg)
FOR PROTECTION AGAINST HUMIDITY
smooth collection
achieve the smooth hair of your (velveteen) dreams. this smoothing collection fights frizz and is formulated with time-released humidity protection.
![hold collection product line](https://cdn.sanity.io/images/3x9887l8/usa/097ec8523e0c5953524ae416053b44f80df7c426-1256x964.jpg)
![hold collection product line](https://cdn.sanity.io/images/3x9887l8/usa/097ec8523e0c5953524ae416053b44f80df7c426-1256x964.jpg)
FOR PROLONGING YOUR STYLE
hold collection
from flexible to "you're not going anywhere" crunch-free formulas made to prolong your style.
![un.done volume and matte texture spray with hairbrush](https://cdn.sanity.io/images/3x9887l8/usa/efa1b39905e2f0265de6d30ecc881deaede3ead7-1256x964.jpg)
![un.done volume and matte texture spray with hairbrush](https://cdn.sanity.io/images/3x9887l8/usa/efa1b39905e2f0265de6d30ecc881deaede3ead7-1256x964.jpg)
FOR FLAT OR FINE HAIR
texture collection
create effortless styles from tousled tresses to beachy waves — no bed or beach needed.
![curl collection product line](https://cdn.sanity.io/images/3x9887l8/usa/af85396a05b569b720145dad5bcdffeb12d940b2-1256x964.jpg)
![curl collection product line](https://cdn.sanity.io/images/3x9887l8/usa/af85396a05b569b720145dad5bcdffeb12d940b2-1256x964.jpg)
FOR CURLY HAIR
curl collection
your best curlfriend. these moisturizing stylers define and smooth for bouncy, enhanced curls + coils.
we were kind & clean before it was a thing
highly effective, clean formulas without sulfates (SLS, SLES, ALS), para-bens aluminum starch and over 1,300 questionable ingredients.