ready to be struck by softness?

NEW soulstruck nourishing dry hair mask is your shortcut to silky soft, moisturized hair instantly—no wash needed.

meet your softening stars

NEW soulstruck dry hair mask pairs perfectly with all your signature faves.

softness without the wait
soulstruck dry hair mask works in seconds to soften + moisturize dry, brittle hair while boosting overall strength.
a pink comb moves through reddish hair against a pinkish-orange background
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softer hair instantly*
*clinically proven.
a tress of reddish brown hair wraps around amika soulstruck spray. the bottle sits in front of a pinkish-orange background
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more moisturized hair*
*clinically proven.
a hand combs through blond hair in front of a pinkish orange background
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stronger hair*
*clinically proven.
soulstruck model spraying product in front of a pinkish-orange background

how to use soulstruck

just shake, spray on mid-lengths to ends of dry hair + brush or smooth through hair as needed.
amika soulstruck spray and sea buckthorn berries in front of a amika products in front of a orange gradient background

powered by breakthrough ingredients

made with vegan silk protein, an innovative technology that reinforces the hair to deliver softness, soulstruck is as weightless as it is strong.
amika products in front of a orange gradient background

the soul-ution for soft, moisturized hair

strength, softness + shine, all in 1 collection. nourish hair with superfruit-infused bestsellers + NEW soulstruck dry hair mask.
amika products in front of a orange gradient background

start building your softness routine

our personalized hair quiz is here to help you get your softest strands yet with a customized routine.