meet soulstruck, amika’s leave-in dry hair mask
we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute hair mask treatment isn’t easy. but we have a new, fast-acting solution for our friends with dry, brittle hair, because masking ≠ time-consuming. want a quick fix to your dryness? meet the NEW amika soulstruck nourishing dry hair mask, an innovative leave-in dry hair mask that instantly softens, moisturizes, and strengthens strands in a single spray—no rinse (or precious time) needed.
in this article:
- softer hair in seconds
- high-impact softness in a weightless formula
- how’s soulstruck different from soulfood mask?
- how to use soulstruck nourishing dry hair mask
softer hair in seconds
when dryness hits, amika soulstruck hits harder and faster. this weightless formula skips the wait and takes the shortcut to silky soft, moisturized hair in seconds. through its innovative strengthening vegan silk protein, this dry hair mask spray reinforces hair fibers and delivers results that are as soft as they are strong. now you can get similar conditioning benefits to soulfood without the water or wait time.
this no rinse hair mask is the perfect addition to anyone’s routine, including those with hair extensions. “the scalp's natural oils may have trouble migrating down to the ends,” says Dr. Cicely Shillingford, amika assistant vice president, PD, innovation, and regulatory, which is one of the reasons why we developed with light, weightless formula. don’t just take our word for it: consumers agree that soulstruck helps revive dull extensions and provide all-day softness.*
*based on a 2-week study of 70 participants.
high-impact softness in a weightless formula
don’t let soulstruck’s weightless formulas fool you, because it’s packed with dryness-defying ingredients for instant softness and strength. its cruelty-free formula is powered by vegan silk proteins, our breakthrough technology that reinforces the hair strand to deliver softness that’s as weightless as it is strong—kind of like a spider’s web. this vegan hair mask also contains a protective biotech glycofilm, which helps prevent pollution particles from sticking to the hair, keeping environmentally-induced damage at arm’s length.
skipped a wash day or two? say hello to softer, better-smelling strands with botanically-powered odor control through persimmon extract and moisturizing nourishment with ximenia and sea buckthorn oils. “we packed the formula with nourishing ingredients, including ximenia (yellow plum) seed oil, murumuru butter, and jojoba oil to support hair moisture, and extracts from cacao, banana, and pineapple to support hair shine,” says Shillingford.
as you spray it on your hair, this mix of hair-loving ingredients turns into an ultra-fine mist that even fine hair types can spritz all over without fear of strands being weighed down or becoming greasy.
how’s soulstruck different from soulfood mask?
both of these hair masks are fantastic for dry, brittle strands on the mend, but they both have their place and time in your routine. for starters, soulstruck is a leave-in dry hair mask, while soulfood is a traditional hair mask that needs to be applied to damp hair for up to seven minutes and rinsed out. our original, rich hair mask is the perfect in-shower addition to your routine and can be used as either a weekly treatment or, if you have thicker, drier hair, as your daily conditioner, but soulstruck stands out through its no-rinse formula. “[soulstruck] is like soulfood in a spray, giving you quick softness and nourishment without the wash,” says Trent Keel, amika director of professional marketing.
soulstruck is perfect for moments when you’re either in a time crunch or just want a little moisturizing oomph to your final look, whereas soulfood is ideal for longer moments of hair-focused R+R. But that doesn’t mean you can’t use both in your routine: simply whip out soulfood in your shower and soulstruck whenever you need a conditioning boost for hair that’s 24/7 soft and smooth.
how to use soulstruck nourishing dry hair mask
using soulstruck is almost *too* easy: just spritz onto mid-lengths and ends (less is more!) when you want your hair to feel soft and smooth as ever without having to hop in the shower. soulstruck has deodorizing benefits on its own—plus our warm fruity floral signature scent—but if your roots need some oil-absorbing and smell-neutralizing TLC, you can pair soulstruck with our perk up dry shampoo to minimize greasiness and give your hair a fresher look and feel without the shower. trust us, you’ll never mind skipping a wash day again with this fast-acting duo.
