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big hit
volumizing shampoo

4.8
Rated 4.8 out of 5 stars
185 Reviews
ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture.
select_plan
1
available over $35

product details

what is big hit volumizing shampoo?

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*


*based on a professional evaluation of 32 subjects.

who it's for

fine-medium hair types (1-3a)

why it's special

this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

  • volume that packs a performance: clinically proven for 2.3x more volume**
  • iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
  • soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.

how to use?
  1. massage through wet hair.
  2. rinse.
safety information:

avoid contact with eyes.

ingredients
key ingredients
  • caffeine: helps energize limp hair + promote sebum elimination.​
  • glycerin: adds + retains moisture into strands.​
  • sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

sustainability

contains recycled material: *friend to the planet. This bottle is made with 90% post consumer recyclables

HOW TO RECYCLE

Climate NeutralB Corporation
color safe iconcolor safevegan iconvegan certifiedgluten free iconno gluten contributorsno mineral oil iconmineral oil freeparaben free iconparaben freesulfate free iconphthalate freesulfate free iconsulfate free
introducing NEW big hit volumizing shampoo + conditioner

word on the street

"If you have fine hair, do yourself a favor and go buy this."

- Who What Wear

works well with...

image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
how to

how to add volume to your hair

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
readArticle

FAQ

is big hit shampoo + conditioner replacing 3D shampoo + conditioner?​

yes, big hit shampoo + conditioner is your NEW volumizing essential! fear not, friend, because this clinically proven formula adds 2.3x more volume* to your strands while adding lightweight moisture for volume without compromise. big hit is formulated with caffeine to help energize strands while volumizing polymers help to lift roots for visibly fuller-looking hair. ​

I liked 3D because of the thickening benefits. does big hit also have thickening benefits?​

NEW big hit shampoo + conditioner adds volume, body + bounce. it’s formulated with volumizing polymers which help to lift roots for visibly fuller-looking hair with a smooth feel. ​

what’s the difference between 3D + NEW big hit shampoo + conditioner?​

while 3d has volumizing + thickening benefits, NEW big hit shampoo + conditioner adds lightweight moisture + is clinically proven to add 2.3x more volume* to hair with volume-enhancing ingredients. like 3D, the formula is color safe + ideal for fine to medium hair (1-3a). ​

is big hit shampoo + conditioner color-safe?

yes, big hit shampoo + conditioner is suitable for color-treated hair.

what hair type is big hit shampoo + conditioner best for?

big hit shampoo + conditioner is best suited for fine-medium hair types 1-3C.

does the volume collection have heat protection?

rising star volumizing finishing spray, brooklyn bombshell blowout spray + plus size perfect body mousse all protect against heat damage up to 450° F.