what is the difference between dream routine and hydro rush intense moisture mask?

dream routine is an overnight, no-rinse treatment that can be used on damp or dry hair. it has a serum-like texture that is great for all hair types experiencing dryness. hydro rush mask has a rich, whipped texture that should be used in the shower. it's ideal for ultra-dry, coarse, and textured hair types.

what's the difference between soulfood nourishing mask and hydro rush intense moisture mask?

soulfood nourishing mask is ideal for all hair types 1-4c and is great for nourishing, softening, and conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c and is great for intense, long-lasting hydration.

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

is this safe for keratin, brazilian, or other chemically treated hair?

yes! this collection is suitable for keratin, brazilian, or other chemically treated hair.

hydro rush intense moisture leave-in conditioner and dream routine overnight hydrating treatment

hydro rush intense moisture leave-in conditioner and dream routine overnight hydration treatment

hydrated hair is in your future

now with the NEW water sign hydrating hair oil. attract 2.7x more hydration*.

hydro rush
intense moisture shampoo
Rated 4.8 out of 5 stars. 1285 reviews.
$13.00
-
$70.00
hydro rush
intense moisture conditioner for dry hair
Rated 4.7 out of 5 stars. 1155 reviews.
$13.00
-
$70.00
hydro rush
intense moisture hair mask with hyaluronic acid
Rated 4.9 out of 5 stars. 685 reviews.
$44.00
-
$64.00
water sign
hydrating hair oil for dry hair
Rated 4.6 out of 5 stars. 535 reviews.
$33.00
hydro rush
intense moisture leave-in conditioner
Rated 4.8 out of 5 stars. 1120 reviews.
$14.00
-
$31.00
dream routine
overnight hydrating hair mask
Rated 4.8 out of 5 stars. 935 reviews.
$34.00
NEW
hydration hall of fame
wash + care set
Rated 5.0 out of 5 stars. 3 reviews.
$49.00
$70.00
save$16
hydro dream
hydration routine trial set
Rated 4.8 out of 5 stars. 273 reviews.
$32.00
$48.00
save$43
mighty moisture
jumbo hydration set
Rated 4.9 out of 5 stars. 237 reviews.
$128.00
$171.00
save$46
super-sized hydration set
hydro rush intense moisture shampoo, conditioner + hair mask with hyaluronic acid
Rated 4.7 out of 5 stars. 6 reviews.
$138.00
$184.00
save$43
super-sized hydration set
hydro rush intense moisture shampoo + conditioner + dream routine overnight treatment
Rated 4.4 out of 5 stars. 11 reviews.
$131.00
$174.00
hydration heavyweights
hydrating wash + care set
Rated 4.8 out of 5 stars. 188 reviews.
$52.00
hydration trial kit
hydro rush intense moisture shampoo, conditioner, mask + perk up dry shampoo
Rated 0.0 out of 5 stars.
$10.00

hydro rush intense moisture shampoo

hydrating!

this shampoo has become part of my wash care routine, I use it in combination with their conditioner! my hair is dry naturally so I was looking for a hydrating product. felt like my hair was moisturized for a long time after use! recommend!

Cassandra

hydro rush intense moisture conditioner for dry hair

incredible

the hydro rush intense moisture conditioner has been incredible on my hair. i’ve noticed that my hair is a lot more hydrated. i’ve also noticed that there is definitely less breakage in my hair. and I really enjoy the fact that it is perfect for my curly hair.

Karolina

hydro rush intense moisture leave-in conditioner

reorder guaranteed

did this revive my hair?? i haven’t seen my natural texture pop off this hard in a grip. also frizz management is A+

Gabriela B.

water sign hydrating hair oil for dry hair

super lightweight and effective!

absolutely love this hair oil! It’s super lightweight so it doesn’t weigh my hair down, and absorbs easily while providing deep moisture. the formula has a thinner consistency so you don’t need much to cover all your strands either. nice bonus that is has a light fresh scent as well!

Rachel K.

dream routine overnight hydrating hair mask

miracle in a bottle!

this stuff WORKS!! smells amazing as an added bonus! i work outside with the sun beating down on my hair but this ‘potion’ is the cure for dry manes!:)

Stacy

clinical claims

hydro rush intense moisture shampoo and conditioner

0 hours

of hydration†

†clinically proven, when used as a system

model holding hydro rush intense moisture leave-in conditioner

0 hours

of hydration*

*clinically proven, after one use

dream routine overnight hydration treatment

more hydrated**

**clinically proven when using dream routine as directed

immersed in potent, natural ingredients

drench your hair with hydrating ingredients for an intense rush of long-lasting moisture!

dream routine overnight hydration treatment

hydro rush intense moisture leave-in conditioner

hydro rush intense moisture shampoo

hydro rush intense moisture conditioner

water sign hydrating hair oil

hydro rush intense moisture mask

squalaneproven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.bio-fermented coconut watercontains various electrolytes to add natural hydration to hair.blue/green algaeprovides essential fatty acids, amino acids, as well as vitamin a & beta-carotene.hyaluronic acidtypically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.polyglutamic acidthis anionic amino acid known to promote moisture retention.

whip up a new routine

drench dry strands with hydro rush intense moisture mask that leaves hair hydrated for 5 straight days.

find the hydration routine for your hair type

your hair, your rules—choose the routine that gives your strands exactly what they need.

1
step 1
cleanse + hydrate
hydro rush
intense moisture shampoo
intense moisture shampoo boosts moisture for 72 hours*
results in hair that is 3x more hydrated*
clinically proven to result in 50% less breakage*
$28.00
2
step 2
hydrate + condition
hydro rush
intense moisture conditioner for dry hair
boosts moisture for 72 hours*
results in hair that is 3x more hydrated*
clinically proven to result in 50% less breakage*
$28.00
3
step 3
moisturize + smooth
hydro rush
intense moisture leave-in conditioner
boosts moisture for 72 hours*
results in hair that is 3x more hydrated*
detangles and reduces frizz
tames flyaways on dry hair
$31.00
4
step 4
fortify + smooth
superfruit star
lightweight hair styling + heat defense oil
7x stronger hair**
2x smoother (even in high humidity)**
86% less breakage + 450°F heat protection**
$32.00

*CLINICALLY PROVEN, SHAMPOO + CONDITIONER WHEN USED AS A SYSTEM
**CLINICALLY PROVEN

FAQ

is hydro rush intense moisture collection silicone-free?

yes! hydro rush intense moisture collection is silicone-free.

is hydro rush intense moisture collection color safe?

yes! this collection is suitable for color-treated hair.

does hydro rush intense moisture leave-in conditioner have heat protection?

no, this leave-in conditioner does not have heat protection.

does water sign hydrating hair oil have heat protection?

yes! water sign hydrating hair oil heat protects against 450°f.

what is the difference between water sign hydrating hair oil, glass action universal elixir, and blockade heat defense serum?

water sign is a treatment oil used pre or post styling for extra hydration + heat protection. glass action is a finishing oil used post styling to control frizz + add shine. blockade is primarily a heat protectant to be used before heat styling hair.

how much of water sign hydrating hair oil should be used?

a little goes a long way! we recommend starting with one drop and adding more as needed.

signature collection

It's called signature for a reason...packed with vitamins + antioxidants, these tried and true products are here to nourish and soften for healthier-looking strands.

shop the collection

volume collection

amplify your style with our volume collection for long-lasting lift + body.

shop the collection

image of our bust your brass collection. image includes bust your brass cool blonde strength repair shampoo 9.2 fl. oz, bust your brass cool blonde strength repair conditioner 9.2 fl. oz, and the bust your brass toning + strength repair mask 8 fl. oz.

blonde collection

it's blonde maintenance made easy. this collection strengthens damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.

shop the collection

image of the kure collection. image features the kure strength repair shampoo 9.2 fl. oz, the kure strength repair conditioner 9.2 fl. oz, the kure intense strength repair mask 8 fl. oz, the kure multi-task strength treatment, and the closer instant split-end seal cream.

repair collection

don't let your hair reach its breaking point. our repair lineup is clinically proven to target damage, strengthen hair, and reduce breakage.

shop the collection

about our hydration collection

for dry, textured, or coarse hair types 2A-4C.

drench your hair with 3x more hydration* with the new silicone-free hydro rush intense moisture collection.

*clinically tested, dream routine and lic tested individually, shampoo and conditioner tested as a system.

infused with hyaluronic acid + squalane, this collection
offers hair hydrating essentials.

hydrated hair is in your future

intense moisture shampoo

intense moisture conditioner for dry hair

intense moisture hair mask with hyaluronic acid

hydrating hair oil for dry hair

intense moisture leave-in conditioner

overnight hydrating hair mask

wash + care set

hydration routine trial set

jumbo hydration set

hydro rush intense moisture shampoo, conditioner + hair mask with hyaluronic acid

hydro rush intense moisture shampoo + conditioner + dream routine overnight treatment

hydrating wash + care set

hydro rush intense moisture shampoo, conditioner, mask + perk up dry shampoo

whip up a new routine

find the hydration routine for your hair type

your hair, your rules—choose the routine that gives your strands exactly what they need.

FAQ

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signature collection

volume collection

blonde collection

repair collection

about our hydration collection