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the kure
bond repair shampoo

(525)
repair damage + prevent future breakage
$0
$18 – $64
    • 300 ml /10 fl oz
    • 1 l / 33.8 fl oz
    • 236 ml / 8 fl oz

kind + clean

cruelty free
certified vegan
recyclable w/ terracycle
FREE FROM

sulfates, parabens, phthalates, mineral oil, and petrolatum

‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*
‏‏‎ ‎87% MORE REPAIR, 55% LESS BREAKAGE, 2x STRONGER HAIR AFTER ONE USE*

details

ingredients

how to

good to know

what it is

A bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

why it’s special
  • Build a bond that lasts! This shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
  • Claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use.
  • Innovative Bond Cure Technology - Packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
  • Plant Butters + Vegan Proteins - Formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.
  • * Compared to control when used with the kure bond repair conditioner, clinically tested
who it’s for

Made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.

key ingredients
  • Bond Cure Technology - An innovative complex that targets the most abundant bonds in hair
  • Plant Butters - Rich in nutrients like omega fatty acids, vitamins, and minerals
  • Vegan Proteins- Made up of essential amino acids which can provide keratin-like benefits from a plant source
  • Sea Buckthorn - One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Also rich in Vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
  • *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor
full ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Glycol, Glycol Stearate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
For the kure your hair is bound to bond with:
  • Massage shampoo through wet hair and rinse
  • For best results, follow with the kure bond repair conditioner, then the kure multi-task repair treatment

Q: Is this color safe?

A: Yes, the kure bond repair shampoo is color safe

Q: Is this safe for Keratin, Brazilian, or other chemically-treated hair?

A: Yes, the kure bond repair shampoo is safe for chemically treated hair.

Q: Can I use this every day?

A: Yes! The kure bond repair shampoo is formulated to be used daily or every wash.

Q: What are bonds?

Hair is made up of different kinds of bonds that impact for the strength and elasticity of our hair. These bonds are damaged daily by heat styling, environmental stressors, chemical treatments, and more. This leads to hair looking dull, damaged, frizzy, and unmanageable!

Q: What is bond cure technology?

A: The bond cure technology used in the kure bond repair shampoo is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage. It is clinically proven to repair, strengthen, and prevent future damage when used as a system with the kure bond repair conditioner for healthy looking and feeling hair!

Q: What types of damage does the bond cure technology repair?

A: The kure collection, formulated with bond cure technology, targets all types of damage—from chemical, to mechanical, to natural breakage and environmental stressors. It repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.

Q: Which types of hair does this work on?

A: the kure bond repair shampoo works on all hair types! Every hair type is susceptible to damage, and the kure repairs and strengthens them all, from straight hair to chemically treated to curly and textured hair.

Q: How does the bond cure technology work compared to other bonding products on the market?

A:The bond cure technology in the kure collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. Hydrogen bonds are the most fragile bonds in hair, and are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, and more. The kure collection targets all kinds of damage and strengthens hair to prevent future breakage. Other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage.

Q: Can’t too much protein make your hair brittle and weak?

A: While the overuse of keratin can lead to brittle and weak hair, the kure collection uses vegan proteins that do not build up on hair or cause breakage! You cannot overuse the kure collection when used as directed.

Q: Is there any keratin in these products?

A: No! We’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new kure collection is 100% vegan and does not build up on hair when used as directed.

Q: How long will it take to see results?

A:The kure collection strengthens and repairs hair in as little as one use, and the closer instantly seals 96% of split ends! For full long-term benefits, we recommend using the kure collection every wash.

Q: what is the difference between the old kure mask and the new kure mask?

A: we upgraded the new kure intense bond repair mask with a stronger formula that includes bond cure technology, vegan proteins, and hair-loving mango and shea butters. it is clinically proven after one use to significantly reduce breakage and prevent future damage.

Q: What is the difference between the old S+C and the new S+C? Will my results differ?

A: We upgraded the new kure bond repair shampoo and conditioner with a stronger formula that includes bond cure technology and vegan proteins. It more effectively combats damage by targeting the most abundant bonds in the hair, and is clinically proven to repair and strengthen hair.

Q: How would you recommend integrating toning products into the routine?

A: For adding toning benefits, we recommend alternating the kure with bust your brass shampoo and conditioner every other wash. We also recommend cocktailing mixtape toning drops with the kure conditioner for added toning benefits.

Q: What is the amika signature scent?

A: an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
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my heat-damaged natural hair felt easier to work with after just one wash.

as much as we try to avoid it, hair damage is inevitable. to help recover from all the wear and tear, amika created its repair collection.

I've noticed a drastic change in my hair...my curl pattern has tightened and each strand looks refreshed and rejuvenated
the kure | bond repair shampoo has a rating of 4.9 stars based on 525 reviews.
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features & benefits: the *NEW* kure bond repair collection

how to: kure bond repair shampoo, conditioner and treatment

how to: kure instant repair cream

Watch More

features & benefits: made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments

how to use: stronger together, our repair collection works best as a team and is clinically proven to make your hair stronger and repair damage.

how to use: this lightweight 2-in-1 leave-in hair treatment and styling cream instantly seals split ends, smooths hair, and eliminates frizz while repairing damage.

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the kure
bond repair conditioner
$22 - $64
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kure
intense bond repair mask
$18 - $52
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most improved hair repair set
the kure multi-task repair treatment
$28
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the closer
instant repair hair cream
$25
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power hour
curl refreshing spray
$25
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the wizard
detangling primer
$10 - $90
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glass action hydrating hair oil
universal elixir
$28
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