Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image

the kure
bond repair shampoo for damaged hair

4.9
Rated 4.9 out of 5 stars
1,757 Reviews
a gentle shampoo that repairs damage + prevents future breakage for your strongest mane yet
select_plan
1
available over $35

forever friend

refillable shampoo bottle

refillable + reusable shampoo bottle made with BPA-free and EA-free Eastman Tritan ™️ plastic. holds 300ml / 10oz

takeMeThere

product details

what is the kure bond repair shampoo?

a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

who it's for

all hair types 1-4c. ideal for high porosity hair

why it's special
  • build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
  • claims - 7x more repair*, 55% less breakage*, 2x stronger* hair after one use.
  • innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
  • plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.

*compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage

how to use?
for the kure your hair is bound to bond with:
  1. massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
  2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
  3. for best results, follow with the kure bond repair conditioner.
  4. use as part of your wash care routine.
ingredients
key ingredients
  • bond cure technology - an innovative complex that targets the most abundant bonds in hair
  • plant butters - rich in nutrients like omega fatty acids, vitamins, and minerals
  • vegan proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source
  • sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
  • *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor
full ingredients

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

ingredients explained

where it's made

usa

sustainability

contains recycled material: 33.8 oz / 1 l and 9.2 oz / 275 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

reduction strategy: 16.9 oz / 500 ml uses less material than our standard bottles. when combined with our forever bottles you support a refill model, which helps us produce less material overall.

HOW TO RECYCLE
Climate NeutralB Corporation
color safe iconcolor safecruelty free iconcruelty freegluten free iconno gluten contributors*keratin safe iconkeratin safeno mineral oil iconno mineral oilparaben free iconparaben freesulfate free iconsulfate freeterracycle recycle iconterracyclevegan iconvegan certified
features & benefits: the *NEW* kure bond repair collection

features & benefits: made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments

how to: kure bond repair shampoo, conditioner, and treatment

how to use: stronger together, our repair collection works best as a team and is clinically proven to make your hair stronger and repair damage.

akilah: using the kure bond repair shampoo + conditioner on wash day
how to: kure instant repair cream

how to use: this lightweight 2-in-1 leave-in hair treatment and styling cream instantly seals split ends, smooths hair, and eliminates frizz while repairing damage.

word on the street

"Damaged, breakage-prone hair is no match for this powerful formula"

- US Weekly

"a noticeable improvement in your hair's overall health"

- Byrdie

"a must for dry and tired hair"

- Well + Good

works well with...

repair collection product line
products

the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...
readArticle
a collection of amika shampoo and conditioners displayed on a glass shelf
products

the best shampoo and conditioner for your hair

the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. differen...
readArticle
wash and care hair sets
products

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...
readArticle
the kure multi-task repair treatment
products

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
readArticle

FAQ

is this color safe?

yes, the kure bond repair shampoo is color safe

is this safe for keratin, brazilian, or other chemically-treated hair?

yes, the kure bond repair shampoo is safe for chemically treated hair.

can i use this every day?

yes! the kure bond repair shampoo is formulated to be used daily or every wash.

what are bonds?

hair is made up of different kinds of bonds that impact for the strength and elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, and more. this leads to hair looking dull, damaged, frizzy, and unmanageable!

what is bond cure technology?

the bond cure technology used in the kure bond repair shampoo is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage. it is clinically proven to repair, strengthen, and prevent future damage when used as a system with the kure bond repair conditioner for healthy looking and feeling hair!

what types of damage does the bond cure technology repair?

the kure collection, formulated with bond cure technology, targets all types of damage—from chemical, to mechanical, to natural breakage and environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.