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which shampoo and conditioner is right for me?

As haircare specialists, we know the first and most important step of any hair routine is shampoo and conditioner. Washing and conditioning is the most universal step in everyone’s routine and the core of our hair health. We also understand it can be hard to navigate the world of shower-care -- there are so many options and it’s important to find the right shampoo and conditioner for your hair type. To try and demystify some of those questions, today we’re teaching you about three of our bestselling duos. From the shampoo bowl to your shower at home, these wash n’ care pairs are a great start to your haircare routine!   

normcore signature shampoo and conditioner

What it is: Packed with a cocktails of vitamins and antioxidants, this duo is great for lightweight hydration and results in clean, soft strands.  

Concern: dullness and dryness. 

Benefit: provides hair with nourishment and softness. 

Ingredients:

  • Coconut acid: Helps to provide excellent lathering and conditioning. 
  • Shea butter: Rich in vitamins, minerals, and fatty acids. 
  • Sea buckthorn: One of the most potent natural ingredients on the planet, this 'superfruit' is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in Vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp. 

Hair Type: For fine-medium hair types 1-2C. 

hydro rush intense moisture shampoo and conditioner

What it is: This silicone-free pair intensely moisturizes your mane, and drenches hair with 3x more hydration* for 72 hours*.  

Concern: Dryness  

Benefit: Deep hydration 

Ingredients:  

  • Squalane: Proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness. 
  • Hyaluronic acid: Typically a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you. 
  • Polyglutamic acid: Known to promote moisture retention. 
  • Bio-fermented coconut water: Contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair. 
  • Blue/green algae: Provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene. 

Hair Type: For dry, textured, low porosity, and coarse hair types 2A-4C. 

*Clinically proven, when used together as a system. 

the kure bond repair shampoo and conditioner

What it is: This bond repair duo gently cleanses and conditions while resulting in 87% more repair*, 55% less breakage* and 2x stronger* hair after one use. 

Concern: Damage, split ends, breakage 

Benefit: Repairs, strengthens, and conditions.  

Ingredients:  

  • Bond cure technology: An innovative complex targeting hydrogen bonds in hair, which are the most prone to breakage due environmental stressors, heat, chemical treatments, and more. 
  • Sea buckthorn: One of the most potent natural ingredients on the planet, this 'superfruit' is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in Vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp. 
  • Borage oil: Extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid. 
  • Shea butter: Rich in vitamins, minerals, and fatty acids. 
  • Mango butter: Rich in omegas and Vitamin A,C + E. 
  • Vegan proteins: Made up of essential amino acids which can provide keratin-like benefits from a plant source. 

Hair Type: All hair types 1-4C, high porosity hair 

*Clinically proven, when used together as a system. 

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Shop our shampoos and conditioners here, or take our hair quiz to find out which pair is right for you!  

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