which shampoo and conditioner is right for me?
have you been searching far and wide for your shower solution? it can be tough to navigate the wild world of wash care (there’s so much to pick from!) but we’re here to help you find the best shampoo and conditioner. to demystify all the q’s you may have, we’re diving into 3 of our bestselling duos that are made to create the results you’ve been longing for. whether it’s 7x more conditioned strands* or 55% less breakage,** we’ve got your haircare concerns covered. because after all, every haircare routine needs a hero.
- normcore signature shampoo + conditioner
- hydro rush intense moisture shampoo + conditioner
- the kure strength repair shampoo + conditioner
normcore signature shampoo + conditioner
have you been searching far and wide for your shower solution? don’t overlook the essentials—add vitamins and nutrients to your wash + care routine for results that rule!
why you’ll love normcore: infused with our signature superfruit ingredient, nutrient-rich sea buckthorn, our signature wash + care duo leaves hair nourished and soft.
your mane concern: daily nourishment
real results: add normcore to your shower-day lineup + get 7x more conditioned strands.* we love an essential!
who’s it for: fine to medium hair types 1-2c.
good-for-you ingredients:
- coconut acid: helps to provide excellent lathering and conditioning.
- shea butter: rich in vitamins, minerals, and fatty acids.
- sea buckthorn: one of the most potent natural ingredients on the planet, this superfruit is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c and a and contains antioxidants, making it the ultimate ingredient for a healthy-looking hair and scalp.
*clinically proven, when using normcore shampoo + conditioner together as a system.
hydro rush intense moisture shampoo + conditioner
rush into hydration with this wash + care hero to revitalize dry, thirsty strands that need a drink of hyaluronic acid-infused moisture. your shower days just got better.
why you’ll love hydro rush: in a rush? this eyes-on-the-prize hydration all-star goes above and beyond to keep your strands happy and hydrated.
your mane concern: dryness
real results: get 3x more hydration* with hydro rush--these moisture-rich must-haves also leave hair hydrated for 72 hours.*
who’s it for: dry, textured, or coarse hair types 2a-4c.
good-for-you ingredients:
- squalane: proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid: typically a naturally found substance in skin, hyaluronic acid can help to plump up dry hair by pulling in moisture from the air around you.
- polyglutamic acid: known to promote moisture retention.
- bio-fermented coconut water: contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a, and beta-carotene.
*clinically proven, when using hydro rush shampoo + conditioner together as a system.
the kure strength repair shampoo + conditioner
way past your breaking point? this reliable favorite is always there for you in times of need to protect and strengthen like a good friend.
why you’ll love the kure: the kure is your cure for stressed-out strands that need some TLC. start by adding this formula-favorite to your wash routine.
your mane concern: damage and breakage from stress, heat, and chemical treatments
real results: supercharged with bond fortifying technology, this strengthening duo results in 2x stronger hair** and 55% less breakage.**
who’s it for: all hair types, especially high porosity hair.
good-for-you ingredients:
- bond fortifying technology: an innovative complex targeting hydrogen bonds in hair, which are the most prone to breakage due to environmental stressors, heat, color-treated hair, chemical treatments, and more.
- sea buckthorn: one of the most potent natural ingredients on the planet, this 'superfruit' is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c and a and contains antioxidants making it the ultimate ingredient for hair and scalp.
- borage oil: extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid.
- shea butter: rich in vitamins, minerals, and fatty acids.
- mango butter: rich in omegas and vitamin a, c, and e.
- vegan proteins: made up of essential amino acids which can provide keratin-like benefits from plant sources.
**clinically proven, when using the kure shampoo + conditioner together as a system.
shop our shampoos and conditioners, or take our hair quiz to find out which pair is right for you!