Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
*select one (1) FREE gift w/ $150+ order subtotal
*one (1) free sample will be shipped w/ every order.
shop all
best sellers
normcore
blowout babe
value sets
last chance
limited-edition sets
NEW
collections
holiday
NEW
blonde
curl
detox
hold
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
masks
accessories + merch
shampoos + conditioners
styling
tools
travel
treatments
body
value sets
save
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protections
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
rewards
hair quiz
about
our story
our superfruit soul
giving back
sustainability
recycle
blog
pro
carry us
pro site
education
subscribe + save 10%
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
treatments
masks
styling
tools
value sets
last chance
merch
home
scalp-care
scalp care
healthy hair starts at the scalp
show more
filter
sort by:
featured
notifyMe
reset
clarifying + cleansing gel shampoo
4.7
Rated 4.7 out of 5 stars
796
Reviews
$29.00
notifyMe
quick add
reset
cooling gel hair conditioner
4.7
Rated 4.7 out of 5 stars
553
Reviews
$29.00
quick add
2 oz / 60 ml
$12.00
6.7 oz / 200 ml
$30.00
quick add
reset
pink charcoal scalp cleansing oil
4.8
Rated 4.8 out of 5 stars
1,049
Reviews
$12.00
-
$30.00
quick add
notifyMe
detox set
reset clarifying gel shampoo, cooling gel conditioner + pink charcoal scalp cleansing oil
$66.00
$88.00
notifyMe
heat protection
color care + maintenance
prime + protect
style extend
masks + treatment
hair treatments
bestsellers
shampoos + conditioners