wash day the amika way
You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your hair effectively (we’ll go into exactly what that means in this article). To help you out with step one, we have new wash and care sets that will get you started. Whether you need hydration, toning, or repair, we have a routine bundled for you (and they include full-sizes of our bestselling shampoos and conditioners). Keep reading to get your ultimate hair routine!
- moisture magnet wash + care set
- bye bye brass blonde wash + care set
- t(hair)apy repair wash + care set
- hair washing tips + tricks
moisture magnet wash + care set
Attract moisture with these ultra-hydrating heroes!
- hydro rush intense moisture shampoo + conditioner: Get 3x more hydrated* with hydro rush. Infused with hyaluronic acid, coconut water, + blue-green algae, these moisture-rich must-haves also leave hair hydrated for 72 hours*.
- hydro rush intense moisture leave-in conditioner: This hydrating leave-in conditioner drenches hair with 3x more hydration* while detangling and reducing frizz.
- dream routine overnight hydration treatment: An overnight, no-rinse, ultra-hydrating hair treatment that results in 3x more hydration* by morning.
*clinically proven, shampoo + conditioner tested together.
bye bye brass blonde wash + care set
Wave bye-bye to brass! This set includes:
- bust your brass shampoo and conditioner: Get toned blonde, gray, or silver hair with these brightening best-sellers. infused with mango butter + ultra-violet pigments, this blonde-brightening pair leaves you with 55% less breakage*.
- bust your brass mask: This ultra-luxe, purple hair mask provides superior toning while repairing and hydrating, resulting in 2x stronger** strands.
- the wizard silicone-free detangling primer: Just like our original wizard detangling primer, but we swapped the silicones for squalane. This lightweight primer protects against 450°F heat, cuts down on blow dry time, reduces frizz, and detangles all hair types.
*clinically proven when shampoo + conditioner are used together.
**clinically proven.
t(hair)apy repair wash + care set
T(hair)apy is in session! This set includes:
- the kure bond repair shampoo and conditioner: supercharged with bond cure technology + mango butter, this reparative duo also results in 55% less breakage*.
- the kure intense bond repair mask: A rich, ultra-moisturizing, repair hair mask that's clinically proven after one use to significantly reduce breakage, prevent future damage, and strengthen strands by 3.2x**.
- the wizard silicone-free detangling primer: Just like our original wizard detangling primer, but we swapped the silicones for squalane. This lightweight primer protects against 450° F heat, cuts down on blow dry time, reduces frizz, and detangles all hair types.
*clinically proven when shampoo + conditioner are used together.
**clinically proven.
hair washing tips + tricks
Next up: we’re here to offer tips + tricks on how to get the most out of your hair-washing routine!
- Detangle dry hair before showering.
- Start by fully immersing your hair in water, then squeeze a quarter-sized amount of shampoo into your hands (our shampoos are concentrated, so you don't need a lot).
- Make sure you lather the shampoo between your palms before you massage it into your roots. Fully rinse it out.
- Always double cleanse! The first time to actually cleanse, and the second time to reap all the benefits your shampoo has to offer.
- Squeeze excess water out of hair before applying conditioner from mid-lengths to ends. Let it sit for 2 minutes. If you’re detangling in the shower, make sure to use a wide-tooth comb.
- At the end of your shower, finish it off with cool water to seal in moisture and close the cuticle.