Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
*select one (1) FREE gift w/ $150+ order subtotal
*select one (1) free sample w/ every order
shop all
best sellers
normcore
blowout babe
value sets
last chance
collections
blonde
curl
detox
hold
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
hair oils
masks
accessories + merch
shampoos + conditioners
styling
tools
travel
treatments
trial sets
discover
value sets
save
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protections
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
rewards
hair quiz
about
our story
our superfruit soul
giving back
sustainability
recycle
blog
pro
carry us
pro site
education
subscribe + save 10%
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
treatments
masks
styling
tools
value sets
last chance
merch
home
certified-vegan-hair-care
certified vegan hair care
filter
sort by:
best selling
1.8 oz / 84 ml
$16.00
5.3 oz / 250 ml
$30.00
9.5 oz / 365 ml
$43.00
quick add
perk up ultra
oil control dry shampoo
4.6
Rated 4.6 out of 5 stars
296
Reviews
$16.00
-
$43.00
quick add
quick add
top gloss
hair shine spray
4.6
Rated 4.6 out of 5 stars
239
Reviews
$29.00
quick add
9.2 oz / 275 ml
$28.00
33.8 oz / 1 l
$75.00
quick add
big hit
volumizing shampoo
4.8
Rated 4.8 out of 5 stars
232
Reviews
$28.00
-
$75.00
quick add
9.2 oz / 275 ml
$28.00
33.8 oz / 1 l
$75.00
quick add
big hit
volumizing conditioner
4.8
Rated 4.8 out of 5 stars
218
Reviews
$28.00
-
$75.00
quick add
notifyMe
next-level nourishment
signature routine set
4.9
Rated 4.9 out of 5 stars
103
Reviews
$54.00
$82.00
notifyMe
notifyMe
perk up power-up
dry shampoo duo
4.9
Rated 4.9 out of 5 stars
76
Reviews
$30.00
$44.00
notifyMe
save
$26
quick add
moisture mode
hydration routine set
4.9
Rated 4.9 out of 5 stars
76
Reviews
$58.00
$84.00
quick add
save
$15
quick add
mixtape
teal brunette toning drops
4.2
Rated 4.2 out of 5 stars
85
Reviews
$10.00
$25.00
quick add
save
$21
quick add
mask quest
nourish + hydrate mask set
4.8
Rated 4.8 out of 5 stars
51
Reviews
$45.00
$66.00
quick add
save
$25
quick add
ready, set, style
prep, volumize + refresh set
4.8
Rated 4.8 out of 5 stars
44
Reviews
$49.00
$74.00
quick add
save
$11
quick add
the kure strength repair shampoo
forever friend bottle + pouch duo
4.9
Rated 4.9 out of 5 stars
47
Reviews
$45.00
$56.00
quick add
save
$15
quick add
mixtape
golden blonde color enhancing drops
4.1
Rated 4.1 out of 5 stars
32
Reviews
$10.00
$25.00
quick add
NEW
quick add
superfruit star
lightweight hair styling oil
4.9
Rated 4.9 out of 5 stars
152
Reviews
$32.00
quick add
save
$14
quick add
mission: minis
bestsellers set
4.9
Rated 4.9 out of 5 stars
22
Reviews
$30.00
$44.00
quick add
Next
styling
hair products
hair oils
hair straightening products
silicone free hair products
dry hair products
bestsellers
silicone free shampoos