3 days of smooth.* 0 days of frizz.
superfruit starlightweight hair styling + heat defense oil
Rated 4.9 out of 5 stars. 682 reviews.$22.00-$32.00- super-sized frizz fighters set
anti-frizz shampoo, conditioner + treatment
Rated 4.8 out of 5 stars. 6 reviews.$144.00$180.00 
the wizardsilicone-free detangling hair primer
Rated 4.8 out of 5 stars. 1343 reviews.$16.00-$32.00
- frizz fighters set
anti-frizz shampoo, conditioner + treatment
Rated 4.9 out of 5 stars. 74 reviews.$52.00
forecast: great hair all summer
a styler for every strand
frizz happens
but it’s easier than you think to fight frizz + win. these 2 simple steps keep strands smooth.
*CLINICALLY PROVEN
find the frizz routine for your hair type
your hair, your rules—choose the routine that gives your strands exactly what they need.
- 1
step 1
nourish + cleanse
leaves hair 7x more conditioned*
94% agree normcore gently cleanses hair without stripping moisture**
$27.00 - 2
step 2
soften + nourish
leaves hair 7x more conditioned*
shea butter provides deep nourishment + softness
$27.00 - 3
step 3
smooth + seal
instantly reduces frizz by 73%**
creates 2.2x smoother hair that lasts 72 hours**
$34.00 - 4
step 4
seal + protect
protects hair from heat styling- 450° f/ 230°c heat
maintain frizz-free styles for 24 hours**
$32.00
*CLINICALLY PROVEN WHEN USING SHAMPOO + CONDITIONER TOGETHER AS A SYSTEM
**CLINICALLY PROVEN
FAQ
what hair type is the smoothing collection best for?
the smoothing collection is best for frizz-prone, medium-thick hair types 2a-4c.
what is the difference between forget frizz + velveteen dream?
while velveteen dream has some frizz-reduction benefits, forget frizz are hydrating formulas that are clinically proven to reduce frizz by up to 74% for up to 72 hours.*
what changed in formulation that made forget frizz color-safe vs. velveteen dream?
velveteen dream is suitable for color-treated hair but forget frizz is clinically proven to be safe for color-treated hair.
if I use forget frizz + frizz-me-not together does it intensify the benefits?
forget frizz + frizz-me-not can be used together for combined benefits of smoothing, hydration + heat protection.
what's the difference between the shield + frizz-me-not?
frizz-me-not is a 2-in-1 styling treatment + leave-in conditioner applied to clean, damp hair prior to heat styling. the shield is best applied to dry hair prior to touch-ups or as a finishing spray to lock in your style.
after using smooth over frizz-fighting treatment, do i need to use a heat protectant before heat styling?
yes, we recommend using the shield anti-humidity spray prior to heat styling for the best results.
latest from the blog
meet NEW smooth over frizz-fighting treatment
a frizz-fighting routine right for you
your summer frizz-fighting routine
the best anti-frizz treatments for your strands
more about our smooth / anti-frizz collection
lock in moisture + lock out frizz for up to 72 hours* with our collection of anti-frizz hair products featuring frizz-me-not hydrating anti-frizz treatment + forget frizz anti-frizz shampoo + conditioner. no matter what your hair type is—whether it be curly hair, wavy hair + everything in between—we have a frizz control solution for you. start your smooth in the shower with forget frizz shampoo + conditioner, a wash duo that’s clinically proven to seal in smooth hair for long-lasting results while blocking out humidity. before styling, spritz on frizz-me-not hydrating anti-frizz treatment, a 2-in-1 treatment + leave-in conditioner that creates a silky shield on the hair for long-lasting frizz control, manageability + added hydration for dry hair types. if you’re not feeling frizz, leave frizzy hair in the rearview with this clinically-tested smoothing routine.
*clinically proven.