Skip to content
FREE SHIPPING ON ORDERS $50+ AFTER DISCOUNTS APPLIED
40% off select kure + blonde products w/ code REPAIR40
FREE - ADD 1 FREE PEN + NOTEBOOK SET W/ ORDERS SUBTOTAL $125+
one (1) free sample added to every order
buy (1) spooky stylers set + get 1,000 loyalty points (a $10 reward!)
shop all
best sellers
40% off select kure + blonde products!
normcore
blowout babe
value sets
last chance
collections
blonde
curl
detox
hold
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
masks
accessories + merch
shampoos + conditioners
styling
tools
travel
treatments
body
value sets
save
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protections
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
shop all
rewards
hair quiz
about
our story
our superfruit soul
giving back
sustainability
recycle
blog
pro
carry us
pro site
education
0
all products
best sellers
hair quiz
new
shampoos + conditioners
treatments
masks
styling
tools
value sets
last chance
merch
home
sulfate-free-shampoos
sulfate free shampoos
show more
filter
sort by:
best selling
2 oz / 60 ml
$10.00
9.2 oz / 275 ml
$24.00
16.9 oz / 500 ml
NOTIFY ME
33.8 oz / 1 l
$63.00
quick add
normcore
signature shampoo
4.8
Rated 4.8 out of 5 stars
3,112
Reviews
$10.00
-
$63.00
quick add
2 oz / 60 ml
$13.00
9.2 oz / 275 ml
$28.00
16.9 oz / 500 ml
NOTIFY ME
33.8 oz / 1 l
NOTIFY ME
quick add
the kure
bond repair shampoo for damaged hair
4.9
Rated 4.9 out of 5 stars
1,740
Reviews
$13.00
-
$75.00
quick add
9.2 oz / 275 ml
$28.00
33.8 oz / 1 l
$75.00
quick add
velveteen dream
smoothing shampoo
4.8
Rated 4.8 out of 5 stars
1,774
Reviews
$28.00
-
$75.00
quick add
2 oz / 60 ml
$12.00
9.2 oz / 275 ml
$26.00
16.9 oz / 500 ml
$40.00
33.8 oz / 1 l
$68.00
quick add
hydro rush
intense moisture shampoo
4.8
Rated 4.8 out of 5 stars
877
Reviews
$12.00
-
$68.00
quick add
2 oz / 60 ml
$13.00
9.2 oz / 275 ml
$28.00
16.9 oz / 500 ml
$44.00
33.8 oz / 1 l
$75.00
quick add
bust your brass
cool blonde repair shampoo
4.9
Rated 4.9 out of 5 stars
887
Reviews
$13.00
-
$75.00
quick add
quick add
reset
clarifying + cleansing gel shampoo
4.7
Rated 4.7 out of 5 stars
784
Reviews
$29.00
quick add
9.2 oz / 275 ml
$26.00
16.9 oz / 500 ml
$40.00
33.8 oz / 1 l
$68.00
quick add
mirrorball
high shine + protect antioxidant shampoo
4.6
Rated 4.6 out of 5 stars
571
Reviews
$26.00
-
$68.00
quick add
quick add
bye bye brass
wash + care hair set
4.9
Rated 4.9 out of 5 stars
242
Reviews
$34.50
quick add
save
$18
NEW
quick add
hydro dream
hydration routine trial set
4.8
Rated 4.8 out of 5 stars
146
Reviews
$30.00
$48.00
quick add
save
$20
NEW
quick add
rescue team
hair routine trial set
4.8
Rated 4.8 out of 5 stars
141
Reviews
$30.00
$50.00
quick add
NEW
9.2 oz / 275 ml
$28.00
33.8 oz / 1 l
$75.00
quick add
big hit
volumizing shampoo
4.8
Rated 4.8 out of 5 stars
151
Reviews
$28.00
-
$75.00
quick add
save
$20
NEW
quick add
blonde mane-tenance
routine trial set
4.9
Rated 4.9 out of 5 stars
49
Reviews
$30.00
$50.00
quick add
NEW
notifyMe
the kure strength repair shampoo
forever friend bottle + pouch duo
4.8
Rated 4.8 out of 5 stars
32
Reviews
$45.00
$56.00
notifyMe
NEW
quick add
signature saviors
essential trial set
$30.00
quick add
certified vegan shampoos
silicone free shampoos
dry hair shampoos
shampoos + conditioners
conditioners
hair products
best sellers
sulfate free conditioner