inner strength
strength repair routine set

amika inner strength hair care product set including bottles and a box on a white background. products include: the kure shampoo and conditioner, the wizard silicone-free detangling primer, and the kure mask.
Amika hair care products on a blue background with text indicating a strand-strengthening routine.
Amika hair care product set with promotional text on a light blue background
Before and after comparison of hair texture with text 'strengthen + reduce breakage on all hair types'.
Before and after comparison of hair with text indicating product effect on hair strength and breakage.
Sea buckthorn berries on an orange background with text about its benefits.
List of product features on a gradient background with icons and text. vegan, cruelty-free, paraben-free, phthalate-free, SLES + SLS free, suitable for chemically-treated + color-treated hair
amika fragrance infographic: text: "the iconic amika scent". image of ingredients: apricot, lily of the valley, sandalwood, pink grapefruit and vanilla
Amika inner strength hair care product set with bottles and a spray bottle on a green background
tap into your strongest + most protected strands with this strengthening set, perfect to gift or keep.
1
what is the inner strength strength repair routine set?

tap into your strongest, most protected strands with this bond-fortifying set featuring full sizes of the kure strength repair shampoo + conditioner, plus travel sizes of the kure intense strength repair mask + the wizard silicone-free detangling primer.

who it's for

all hair types 1–4c

why it's special

this damage-defying set is the secret to tapping into your strongest, healthiest-looking strands:

  • full size! the kure strength repair shampoo + conditioner: this hydrating shampoo + conditioner is packed with vegan proteins + bond fortifying technology that leave hair 2x stronger + with 55% less breakage.*
  • travel size! the kure intense strength repair mask: this ultra-creamy hair mask significantly hydrates dry, brittle hair while strengthening damaged strands + preventing against future breakage. use as a weekly treatment for 5.6x stronger hair + 82% less breakage.**
  • travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat†, helps to reduce frizz + preps + primes strands for any style.

*clinically proven when using shampoo + conditioner together as a system.

**clinically proven, after 1 use.

†clinically proven.

how to use?

the kure strength repair shampoo:

  1. massage a quarter-sized amount of the kure shampoo through wet hair focusing on the roots.
  2. rinse.
  3. squeeze excess water out of hair.

the kure strength repair conditioner:

  1. apply on mid-lengths to ends. use comb to detangle + evenly disperse product.
  2. leave on for 2-3 minutes.
  3. rinse thoroughly.

the kure intense strength repair mask:

  1. gently massage mask through hair from roots to ends.
  2. leave on for 10 minutes, then rinse.

the wizard silicone-free detangling primer:

  1. evenly mist throughout damp hair from mid-lengths to ends.
  2. lightly detangle with fingers or wide-toothed comb.
  3. air dry for natural texture, or blow dry for a smooth finish.

safety information:

the kure strength repair shampoo:

  • avoid contact with eyes.

the kure strength repair conditioner:

  • avoid contact with eyes.

the kure intense strength repair mask:

  • avoid contact with eyes.

the wizard silicone-free detangling primer:

  • avoid contact with eyes.
ingredients
key ingredients
  • borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.
  • plant butters: vitamin-rich mango butter, borage oil + shea butter.
  • vegan proteins: derived from quinoa + provides keratin-like benefits to the hair.
  • bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments + more.
  • sea buckthorn: this superfruit nourishes strands + helps increase shine, manageability, softness + strength.

full ingredients

the kure strength repair shampoo:

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

the kure strength repair conditioner:

water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the kure intense strength repair mask:

water/aqua/eau, cetearyl alcohol, cetyl alcohol, isopropyl myristate, behentrimonium chloride*, dimethicone, glycerin, panthenol, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, tocopheryl acetate, cetrimonium chloride*, magnesium aluminum silicate, butylene glycol, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, aminomethyl propanol, chlorphenesin, bht, ethylhexylglycerin, citric acid, isopropyl alcohol, phenoxyethanol, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:

isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum

sustainability + impact
color safe iconcolor safeno mineral oil iconno mineral oilsulfate free iconphthalate free paraben free iconparaben freesulfate free iconsulfate freevegan iconvegan certified

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