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kurated strength
wash + care set

Amika 'Kurated Strength' haircare gift set featuring a colorful patterned box alongside three light green bottles and a matching tube: shampoo, conditioner, and mask. The products are arranged on a clean white background.

Amika 'The Kure' hair care set featuring a full-size shampoo and conditioner bottle, a travel-size hair mask tube, and the matching gift box, displayed alongside promotional text on a colorful teal, pink, and beige background.

Woman holding a bottle of shampoo with text about hair care benefits on a teal background

A promotional graphic featuring a man with tattoos and a beard wearing a rust-red shirt, holding a small orange object, set against a stylized green and beige background with text reading 'amika x INCERTI' and a description about Brazilian artist João Incerti.

Before and after comparison of curly hair with a neutral background

Before and after comparison of hair styling on a person with long, dark hair.

A colorful graphic with an orange arch-shaped panel listing product attributes such as vegan, cruelty-free, paraben-free, phthalate-free, SLES + SLS-free, sulfate-free, and phosphate-free, set against a bright pink and orange patterned background.

our signature superfruit sea buckthorn is loaded with vitamins a and c, fatty acid omega 7, and antioxidants.

infused with amika's iconic warm fruity floral scent. a still life of apricot, pink grapefruit, vanilla, lily of the valley, and sandalwood arranged on a pink background with scent notes labeled.

Amika 'The Kure' Damage Defense Set in a decorative green, pink, and gold box, containing a shampoo bottle and a conditioner bottle.

Sale

kurated strength
wash + care set

Name: kurated strength | wash + care set
Brand: amika
Price: 57.0 USD
Availability: InStock
Rating: 5.0 (2 reviews)

unwrap bestsellers to reduce breakage all season, curated for creativity

HYDRATINGNOURISHINGSTRENGTHENINGSOFTENINGSMOOTHING

whoItsFor ideal for all hair types 1–4c experiencing damage + high-porosity hair

what is the kurated strength set?

reduce breakage + revitalize dry, damaged hair with kurated strength, a wash + care set wrapped in limited-edition art. gift the ultra-luxurious formulas stylists trust for strength repair: the kure wash-day duo + mask. made for self-expression + serious savings.

who it's for

ideal for all hair types 1–4c experiencing damage + high-porosity hair

why it's special

a full strengthening routine in one limited-edition, giftable box. includes our full-size the kure shampoo + conditioner, plus a travel-size mask.

full size! the kure strength repair shampoo + conditioner: a hydrating, ultra-luxurious wash care duo for 2x stronger hair with 55% less breakage.*
travel size! the kure intense strength repair mask: an intensive strength repair mask that achieves 5.6x stronger + 9x more conditioned hair with 82% less breakage.**

*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.

clinically tested results

the kure strength repair shampoo + conditioner

2x stronger hair*
55% less breakage*

*clinically proven when shampoo + conditioner are used continuously as a system.

the kure intense strength repair mask

82% less breakage*
9.2x more conditioned*
5.6x stronger hair*

**clinically proven with continued use.

how to use?

the kure strength repair shampoo + conditioner

lather + massage shampoo through wet hair from root to ends. rinse.
massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

the kure intense strength repair mask

after shampooing, gently massage the kure mask through wet hair from roots to ends. leave on for 5–10 minutes. rinse.
use as a weekly intensive treatment in place of conditioner.

safety information:

avoid contact with eyes.

ingredients

key ingredients

fortifying technology: helps target + strengthen hair prone to breakage.
plant butters: vitamin-rich mango butter, borage oil + shea butter.
sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.

full ingredients

the kure strength repair shampoo:
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Sodium Citrate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

the kure strength repair conditioner:
Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice Powder, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, C11-15 Alketh-7, C12-16 Alketh-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

the kure intense strength repair mask:
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Panthenol, Tocopheryl Acetate, Cetrimonium Chloride*, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Butylene Glycol, Aminomethyl Propanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes, Citronellol *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

sustainability + impact

HOW TO RECYCLE

limited-edition holiday sets value sets strength repair collection: for dry, damaged hair shampoos + conditioners

a gif of five amika:aura bottles arranged on pink pedestals with flowers and abstract shapes moving around the border

this year, our holiday value sets turn bestselling products into curated hair rituals, all wrapped in limited-edition artwork by João Incerti. known for his bold colors, expressive shapes + playful spirit, the Brazilian artist transformed our limited-edition gift sets into collectible works of art. in other words? they have built-in wrapping!