a good hair day’s an amika minute away
let’s face it: life gets busy. whatever you’re balancing–be it work or school, friends or fitness–it can be tough to carve out time for tlc. we all know the importance of self-care, but when you’re short on time, a 10-step beauty routine may not be at the top of your to-do list.
good news: your everything shower does not need to be a time suck. these fast-acting treatments deliver wow-worthy results (everything from shine to strength!) without the wait. what’s more: they’re clinically proven to get the job done in just 60 seconds.
in this article:
60 seconds to smooth
60-second savior: smooth over frizz-fighting treatment
break it down: ready to unfriend frizz? we hear you! get 2.2x* smoother hair with smooth over frizz-fighting treatment–our latest drop that’s clinically proven to reduce frizz by 73%.* just a minute with this miracle worker will leave your strands looking and feeling softer, shinier and more manageable. plus, it’s formulated with time-released humidity protection so you can go play it smooth for up to 72 hours.* TL;DR: it’s your hair—only smoother.
*clinically proven, after one use.
powered by super stuff: this super-effective treatment is infused with smoothing superstars so you can instantly fight unwanted frizz, without stressing out your strands:
- glycolic acid: helps to form a barrier that seals + smooths the hair cuticle, creating an umbrella-like effect to reduce frizz.
- water lily extract: helps to tame frizz + improve manageability.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
take it from our friends:
“My first time trying amika and I’m definitely a loyal fan now! Smooth Over is incredible! My curly hair feels SO much healthier, looks shinier and styles so much more easily after just one use. I’ve already ordered more!” - Liz
“If you have 60 seconds you can completely transform your hair” - E News
60 seconds to shine
60-second savior: flash instant shine mask
break it down: dullness got you down? we got you! flash instant shine mask will have your strands sparkling thanks to a flash-acting formula that smooths and seals the hair cuticle in seconds (a smooth cuticle = serious shine). when formulating this treatment, our team took inspiration from K-beauty splash masks–super-concentrated skincare treatments known to deliver fast results. the same goes for flash mask: major moisture plus instant shine in a mere minute. need we say more?
powered by super stuff: it takes an ingredient dream team to transform hair from dull to dazzling in just 60 seconds. luckily, flash mask is well equipped:
- hydrolyzed flax seed: moisturizes and softens while providing healthy-looking shine.
- red wine extract: antioxidants help to rejuvenate, hydrate, and fight frizz.
- amino acid complex: smooths the hair cuticle, boosts elasticity, and keeps your color vibrant.
take it from our friends:
“A game-changer for dull hair. Its deeply nourishing and hydrating, leaving my hair silky smooth with a brilliant shine. The results are noticeable instantly, perfect if you’re seeking a quick hair pick-me-up. Overall, it's a must-have for anyone looking to revitalize their hair's shine and health.” - angie
“The amika flash instant shine mask has been vetted by the Shape Squad and it’s *so* good that it won the “best mask” category in the 2020 Beauty Awards.” - Shape
60 seconds to strengthen
60-second savior: the kure multi-task treatment
break it down: busy bees, this one’s for you! we’ve made multi-tasking easy (and compromise-free!) with this 60-second mask. apply the kure multi-task treatment in the shower or use it as a leave-in. no matter how you choose to use it, your strands will be left 2.4x stronger* with 74% more repair* and 58% less breakage.* you can even mix this reparative treatment with other styling products for an extra dose of vitamins, minerals, and vegan proteins. yay, double-duty beauty!
*compared to control after three uses, clinically tested for repair, strength, and anti-breakage.
powered by super stuff: we’ve packed this formula with vegan ingredients that nurture hair that has been damaged due to heat tools, environmental stressors, or chemical treatments. here’s what makes it magic:
- bond fortifying technology: an innovative complex that targets the most abundant bonds in hair.
- plant butters: rich in nutrients like omega fatty acids, vitamins, and minerals.
- vegan proteins: made up of essential amino acids which can provide keratin-like benefits from a plant source.
take it from our friends:
“Literally so in love with the multi-task mask! It goes on so easily and instantly melts into my hair, getting right to work. Also, the smell? Heavenly. Intoxicating. Amazing. Made my entire bathroom smell so good!!!” - Jess J.
“This product is out-of-this-world when it comes to rapid repair. Split ends, color damage, and dryness are no match for this super luxe product.” - Mane Addicts