sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged locks, and dull hair color. Everyday heat and environmental stressors (think UV rays, chlorine, air pollution) do a number on our hair, especially in the summer.
Luckily, amika is here to keep your strands hydrated, healthy, and bright – all you need is a proper haircare regimen. There are three main collections to shop from that will work wonders to protect your mane this summer—read on to see our recommendations!
- target damage and strengthen strands
- keep hair color vibrant
- for our blonde, silver, and gray friends
- real life example
target damage and strengthen strands
Our strength collection (better known as the kure), rescues your strands from everyday heat, environmental stressors, chemical treatments, and more. It’s clinically proven to repair strength in damaged hair.
the kure strength repair shampoo: This shampoo's luxe lather gently cleanses while working to strengthen dry, damaged hair.*
the kure strength repair conditioner: This conditioner intensely hydrates while working to strengthen + reduce breakage.*
the kure multi-task strength repair treatment: In need of damage control? Introducing…multi-task strength repair treatment! This rinse-out mask is clinically proven to result in 5x stronger* hair with 82% less breakage.
*clinically proven with continued use
keep hair color vibrant
Packed with antioxidant-rich ingredients, our shine collection ensures your color stays vibrant while boosting dazzling shine.
mirrorball high shine + protect antioxidant shampoo + conditioner: An antioxidant-rich shampoo that boosts brilliant shine by 45%* and removes 57% pollution buildup that would otherwise block a shiny, healthy hair look.
flash instant shine mask: This mask works in just 60 seconds (no lie!) to deliver brilliant moisture and shine. It really is a game changer. This mask instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish. Amino acids and UV filters keep color vibrant. If you have fine hair, skip conditioning before this step. If you have a thicker hair type, shampoo and condition as usual and follow up with this mask.
for our blonde, silver, and gray friends
This collection is for all blondes, silvers + grays! It keeps hair brass-free, while also boosting hydration, strengthening strands, and targeting damage.
bust your brass toning + strength repair mask: Bring blonde back to life. This luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to those dry strands. It also tones brassiness by counteracting any yellow and prevents future damage by strengthening. This ultra-luxurious mask is like a salon toning service in a jar. Hair is 9x more conditioned + 3x stronger** with 74% less breakage.**
**clinically proven with continued use.
bust your brass cool blonde strength repair shampoo: Wash your way to your brightest and healthiest blonde, silver, and gray! Packed with fortifying technology, vegan proteins, plant butters, and ultraviolet pigments, this shampoo keeps your blonde lookin' cool and strong. The proof is in our claims - bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate, strengthen hair resulting in 2x stronger hair + 55% less breakage.*
bust your brass cool blonde strength repair conditioner: This ultra-violet conditioner tones unwanted brassy hues, while resulting in 2x stronger hair + 55% less breakage*, and stronger, healthier-looking hair.
*clinically proven when shampoo + conditioner are used continuously as a system.
real life example
We asked our brilliant Director of Education, Jamie Brown, to give you a glimpse into how she keeps her hair vibrant and healthy all summer long.
“My natural hair is ‘dirty blonde’ as I’ve always called it. Or ‘dishwater blonde,’ as we say in the south. I love being a vibrant platinum blonde, so I always book a full painted highlight with my colorist, Zoe Wiepert. My hair is fine, medium density, and pretty much straight except for a few waves on a good day. My hair holds curl, texture, and volume well when I style it. I’m oily at the roots and dry at the ends. I try to go at least two days without washing. Three is really pushing it for me (mainly because I’m a germaphobe).
"My two most common hair routines are as follows:
- Apply reset pink charcoal scalp cleansing oil to the scalp before hopping in the shower. I always need a good scalp cleanse to remove dry shampoo build up. Once in the shower, I use the kure shampoo for a good cleanse. Then, once a week, I use the bust your brass mask (otherwise I use the kure conditioner or soulfood nourishing mask). I leave on for 3-5 minutes (and usually multi-task by also shaving my legs during this time). I apply the wizard detangling primer all over and let that sit while I do my skin routine. Then I gently detangle (start at the bottom and move up). I let my hair air dry, or if I’m in a rush, I hand dry it with a blow dryer. Once dry, I use the high tide deep waver on my entire head, then spray un.done volume and matte texture spray throughout.
- On day 2 or 3, I start my day with perk up dry shampoo at the roots, focusing on my part and around my ears where I tend to get more oil. I brush out my deep waved look and use the day two texture to create a half up look or upstyle. I like to have fun with this by playing with different shapes. My go-to lately is a loose French twist. I create this look by adding more un.done volume and matte texture spray to my midlengths. I create a side part and pull my hair back to the center-back of my head. I fold the hair over my hand and tuck it into itself, then pin into place. I pull a few pieces out at the front for a more casual vibe.”
We only make products that make us proud. We create highly effective haircare that has always been certified cruelty-free, formulated without sulfates, parabens, aluminum starch and over 1,300 questionable ingredients banned by the European Union.