meet NEW superfruit star lightweight styling oil

super strong, super smooth, super protected

ideal for fine to thick hair types 1-3c, superfruit star works on both damp and dry hair before and after styling, and is lightweight enough for daily use without buildup.

if your mane concern is strengthening strands, use hair oil superfruit on damp or dry hair before heat styling or on dry, styled strands for hair that’s 7x stronger.*

to get 2x smoother hair* and add glossy shine to your finished style, apply 1-2 pumps throughout dry strands, focusing on the ends.

if protection against heat damage and less breakage (we’re talking 86% less breakage!*) is your focus, apply 1-2 pumps to damp or dry hair prior to heat styling.

*clinically proven, after one use.



a burst of superfruit in every drop

If you’ve been around the amikaverse for a while, then you know we infuse every single formula with our signature superfruit—sea buckthorn—including NEW superfruit star lightweight hair styling oil. this star ingredient is 1 of earth’s most potent, omega-rich plant sources and helps nourish strands, scalp and skin while restoring lipids in the hair to help increase shine, manageability, softness and strength. another standout ingredient in our superfruit formula? non-cyclic silicones. non-cyclic silicones help to provide excellent shine, slip and conditioning to hair while reducing breakage and protecting against heat damage. but why non-cyclic silicones? glad you asked. non-cyclic silicones, like dimethicone (which is infused in superfruit star lightweight hair styling oil!), are believed to have a lower impact on the planet, so of course this was our choice when we integrated silicones into our superfruit star formulation!


signature strand guardians

consider these your league of hair heroes—the products that form a hardworking, super effective rescue team when your strands need it most. the bonus: superfruit star slips right into the signature lineup for your strongest, smoothest and most protected mane.

head out on a heroic hair journey with these signature superfruit-infused favorites sure to conquer every bad hair day:

normcore signature shampoo

wash with this signature shampoo that’s infused with vitamins and nutrient-rich sea buckthorn for soft and nourished hair.

normcore signature conditioner

rinse with this rich, nourishing, signature conditioner for hair that’s 7x more conditioned.*

*clinically proven when using shampoo and conditioner together as a system.

soulfood nourishing mask

save dry strands with this richly nourishing mask packed with vitamins and nutrients to condition and achieve soft, silky and smoother-than-ever hair that’s 7x more moisturized.* So effective, in fact, that 100% said hair was softer + more moisturized**

*clinically proven, after one use.

**based on consumer testing of 30 participants.

perk up dry shampoo

oily scalp got you down? refresh roots with a voluminous ‘oomph’ and lift odor and residue with the #1 prestige dry shampoo in the U.S.* Infused with superfruit sea buckthorn and rice starch, 92% of users say perk up leaves their hair smelling clean and refreshed.**

*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023

**based on consumer testing of 53 participants.

the wizard detangling primer

an amika bestseller, the wizard detangling primer rescues strands from heat damage up to 450 degrees, cuts down on blow dry time, reduces frizz and detangles all hair types.

like we said—a rescue team with a mission to save your mane from every type of concern! pair these signature favorites with NEW superfruit stars styling oil for strands that are smooth, protected, strong and ready to have a heroic hair day, every day.