Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
shop all
best sellers
anti-frizz smoothing routine
NEW
normcore
blowout babe
value sets
last chance
collections
blonde
curl
detox
hold
hydration
strength repair
color + shine
signature
anti-frizz + smooth
UPGRADED
texture
volume
product type
dry shampoo
heat protection
hair oils
masks
new
discover
accessories + merch
shampoos + conditioners
styling
tools
travel
treatments
trial sets
discover
value sets
save
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
anti-frizz/smooth control
heat protections
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
rewards
hair quiz
about
our story
our superfruit soul
giving back
sustainability
recycle
blog
pro
carry us
pro site
education
subscribe + save 10%
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
treatments
masks
styling
tools
value sets
last chance
merch
home
the-strand
products
the NEW wizard silicone-free detangling primer