the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New York in the summer! Other summer staples? Hair masks to combat dry, damaged summer hair (whether that be from chlorine, salt water, or sun). amika offers a range of hair masks—whether you're in need of deep hydration, repair, nourishment, or a flash of shine, we've got you. Keep reading to learn more about them! 

the kure intense bond repair mask

What it does: It’s the ultimate kure. Packed with bond cure technology, mango and shea butters, borage oil and sea buckthorn; this ultra-rich, luxurious mask transforms dry and damaged hair. It’s also clinically proven after one use to reduce breakage by 69% and result in hair that is 3.2x stronger and 8x more conditioned. 

Who it’s for: Ideal for thick, coarse hair types. 

How to use it: After cleansing with your favorite amika shampoo, gently massage this mask through hair from roots to ends. Leave on for 10 minutes, then rinse. Use weekly. For low porosity hair, use every wash in place of conditioner. Rinse. 

the kure multi-task repair treatment

What it does: This fast-acting rinse-out treatment strengthens your strands and repairs damage in a mere 60 seconds. It’s clinically proven to result in 2.4x stronger* hair with 74% more repair* and 58% less breakage*. *Compared to control after three uses. 

Who it’s for: Ideal for fine to medium hair types. 

How to use it: Apply multi-task from roots to ends after washing and conditioning, then leave on for at least 1 minute and rinse. It can be used every wash if needed. 

dream routine overnight hydration treatment

What it does: Put dry hair to bed with this ultra-hydrating, silicone-free overnight hair treatment. Infused with hyaluronic acid, dream routine boosts moisture for 72 hours** and results in hair that is 3x more hydrated by morning**. **Clinically proven when used as directed. 

Who it’s for: Ideal for all hair types experiencing dryness!  

How to use it: Comb through hair, then pump 1-4 times into hands, depending on hair density and thickness. Apply to dry or damp hair before bedtime. Distribute from mid-lengths to ends. Use as often as needed. 

flash instant shine mask

What it does: Go from dull to dazzling! This shine-inducing mask delivers brilliant shine and softness in just 60 seconds.  

Who it’s for: Great for all hair types! 

How to use it: Fine and oily hair types should use after shampoo in place of conditioner, while thick and dry hair types should use after both shampoo and conditioner. Before application, squeeze out excess water from hair. Apply the product directly to hair in sections. Fully saturate from mid-lengths to ends, wait 60 seconds and rinse. Use as often as needed. 

soulfood nourishing mask

What it does: Feed your soul with this ultra-rich mask that results in soft, nourished hair for days. Formulated with jojoba seed oil, powerful antioxidants, and vitamins, soulfood leaves hair 7x more moisturized***and 87% more repaired*** after one use. ***Clinically tested. 

Who it’s for: Ideal for all hair types. 

How to use it: Apply soulfood nourishing mask from mid-lengths to ends. Let it sit for 5-7 minutes, then rinse. Use as a weekly conditioner, or, iif you have high porosity hair, use as an everyday conditioner.  

bust your brass intense repair mask

What it does: Bring blonde, gray, and silver shades back to life. Packed with bond cure technology, plant butters, vegan protein, and ultra-violet pigments--this mask results in your strongest and brightest mane yet! It’s also clinically proven to result in healthier hair that is 8x more conditioned***, 2.2x stronger*** with 56% less breakage***. ***clinically tested. 

Who it’s for: Ideal for blondes, grays, and silvers. 

How to use it: Apply bust your brass intense repair mask to wet hair for 3-5 minutes in place of conditioner weekly. If you're a textured blonde, use every 2 washes, and if you have gray hair, use every wash. 

Sold out
Sold out
Sold out
Sold out
Sold out
Sold out

if you want to mix and match

As you probably know, hair typically needs more than one thing (hello damage and dryness!). amika masks are great because you can use more than one in your haircare routine based on the multiple needs your strands might have. For example, if you’re in need of repair and hydration, use the kure intense bond repair mask in the shower, and dream routine overnight hydration treatment before bed. If you’re a blonde, gray, or silver and you need hydration and toning but don’t want to over-tone, use bust your brass once a week, and the kure repair mask during other wash days. There are a plethora of other ways to mix and mask our treatments. We recommend starting with ace to first figure out what your hair needs are!  

Which amika masks do you like to use? 

Leave a Comment

your shopping bag (0)

$35.00 away from free shipping!
Your cart is empty
Continue Shopping

OFFERS

  • Select one (1) free sample with every order.
  • free shipping on $35+ orders after discounts applied.
  • FREE gym bag w/ $150+ order.
  • FREE gift set w/ purchase of jumbo high tide deep waver w/ code JUMBOSET

thank you for visiting us in new york—it was such a rush!

to show our appreciation, we want to extend a special offer to you! please sign up for our email list to receive the code.

by signing up you agree to receive marketing communications from us. you can unsubscribe at any time.

Thank You For signing up

check your email inbox
for your unique promo code!