reset clarifying gel shampoo and reset cooling gel conditioner
products

how to use reset shampoo + conditioner for your hair journey

We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...
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finger scooping soulfood nourishing mask out of jar
how to

how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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3d volume and thickening shampoo and conditioner
products

sexture beach look shampoo has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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what is your scalp life infographic
featured

detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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glass action universal elixir
products

the best hair oil for dry + frizzy hair

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...
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model holding double agent 2-in-1 blow dryer and straightening brush
products

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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perk up dry shampoo before and after
products

how to effectively use dry shampoo

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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hair blow dryer brush 2.0, silken up dry conditioner, and vandal volume powder spray
products

what's your blowout style?

whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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amika x HairToStay soulfood mask
products

a hair mask on a mission

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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bust your brass mask, the kure mask, and soulfood mask
products

how to choose the right hair mask for you

when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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hand holding un.done volume and matte texture spray
products

bushwick beach no-salt wave spray has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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perk up dry shampoo, soulfood nourishing mask, and the wizard detangling spray
products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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