hair blow dryer brush 2.0, silken up dry conditioner, and vandal volume powder spray
products

what's your blowout style? a smooth + sleek vs voluminous blowout routine

When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
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amika x HairToStay soulfood mask
products

a hair mask on a mission

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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bust your brass mask, the kure mask, and soulfood mask
products

how to choose the right hair mask for you

When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cu...
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hand holding un.done volume and matte texture spray
products

bushwick beach no-salt wave spray has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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perk up dry shampoo, soulfood nourishing mask, and the wizard detangling spray
products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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flash instant shine mask versus the kure multi-task repair treatment
products

what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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volume collection product line
featured

volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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nice cream cleansing conditioner
products

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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double agent 2-in-1 blow dryer and straightening brush and hair blow dryer brush 2.0
products

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
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hand holding blowout babe thermal ionic brush
products

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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model holding reset pink charcoal scalp cleansing oil next to hair
products

pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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model spraying perk up dry shampoo
products

phantom hydrating dry shampoo foam has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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