introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...

an update on our Diversity, Equity, and Inclusion efforts at amika, we're committed to cultivating ...

here it comes: the final rush of holiday shopping. did you find that perfect thing for everyone? is ...

if you’ve been around the amikaverse for a little while, then you may be familiar with our Rooted in...

after the rush of the thanksgiving holiday and busyblack friday shopping,a day we hold dear is final...

it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...

at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...

you already know that friendships are important, but what do you do when you realize that the friend...

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...

let’s be honest…when it comes to the environment, the beauty industry can be an ugly place. we took ...

ring, ring! your perfect dry shampoo match is on the line. pick up for your perfect style-extending,...

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...