the strand

Brooklyn lifestyle, all things hair. The inside scoop on amika: debunking product myths + serving look inspo, 1 strand at a time


NYFW 2019 Christopher John Rogers x amika

This multi-textured updo was inspired by mid-century Southern debutantes at a Cotillion Ball. The hair is very structured and sculpted but with a touch more


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Holiday hair looks for any occasion

Make a statement at your holiday parties, minus all the fuss. These holiday hair looks were created by amika’s Global Artistic Director Naeemah LaFond. more


Get this out-of-this-world Halloween hair look

Inspired by extraterrestrial vibes, hairstylist Mischa G achieved this out-of-this-world Halloween hair look using amika.   video credit: Brinsley Edwards    Get the Lookby hairstylist Mischa more


Get these trending fall hair looks now

Transition your mane from summer to fall with tousled natural waves and braided buns. Inspired by individuality and optimizing an everyday look, these fall more

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