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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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4 keys to your healthiest scalp yet
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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amika universe
everything you wanted to know about sea buckthorn berry
we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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products
go to bed with amika
Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...
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amika universe
amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024, then officially met that goal by beco...
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products
the kure intense repair mask vs. multi-task repair treatment
It’s time to set the record straight— what is the difference between the kure multi-task strength re...
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how to
how to define and style your curls and coils
curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...
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products
texture collection spotlight: how to achieve the beach waves of your dreams
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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products
the 10 perks of perk up dry shampoo
Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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products
hair porosity 101
Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...
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products
4 perk up dry shampoo questions answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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products
what does a hair primer do?
let us guess: you already use a makeup primer, helping set the stage for the products and techniques...
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amika universe
brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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