hair blow dryer brush 2.0, silken up dry conditioner, and vandal volume powder spray
products

what's your blowout style?

whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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amika x HairToStay soulfood mask
products

a hair mask on a mission

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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bust your brass mask, the kure mask, and soulfood mask
products

how to choose the right hair mask for you

when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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hand holding un.done volume and matte texture spray
products

bushwick beach no-salt wave spray has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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perk up dry shampoo, soulfood nourishing mask, and the wizard detangling spray
products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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flash instant shine mask versus the kure multi-task repair treatment
products

what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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volume collection product line
featured

volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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nice cream cleansing conditioner
products

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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double agent 2-in-1 blow dryer and straightening brush and hair blow dryer brush 2.0
products

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
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hand holding blowout babe thermal ionic brush
products

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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model holding reset pink charcoal scalp cleansing oil next to hair
products

pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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model spraying perk up dry shampoo
products

phantom hydrating dry shampoo foam has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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