Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...

whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...

when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...