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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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amika universe

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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products

how to use reset shampoo + conditioner for your hair journey

We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...
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how to

how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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products

sexture beach look shampoo has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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featured

detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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products

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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products

how to use dry shampoo for the best results

using dry shampoo may feel like second nature by now. you spray it in, massage into the scalp, and y...
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products

what's your blowout style?

whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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products

a hair mask on a mission

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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products

how to choose the right hair mask for you

when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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products

bushwick beach no-salt wave spray has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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