Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...

Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...

what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...