toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...

as a friend to all hair and a proud pal to the planet, we’re continuously seeking out ways to reduce...

prepare to blast off into the amikaverse! we’re launching our first-ever video game experience on Ro...

we’ve all felt it: that I-can-conquer-the-world confidence when you leave the salon chair. stylists ...

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...

fact: everyone loves getting gifts. also a fact: picking out the perfect present is *way* easier sai...

here at amika, we’re driven by our core values, principles, and a team of *super* talented people. w...

If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle i...

transportation to the amikaverse is boarding and ready for blast off! this is your one-way ticket to...

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...