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featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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new
meet soulstruck, amika’s leave-in dry hair mask
we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
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meet our 2025-2026 Rooted in Growth cohort winners!
we are officially in our third year of the Rooted in Growth Startup Grant program, and we can say wi...
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featured
2025 holiday haircare gift sets for everyone on your list
preparing for your usual holiday shopping panic? not this year! instead of stressing about what to g...
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featured
your guide to post-wash hair style prep
so you’ve cleansed with shampoo, detangled with conditioner, and maybe even took some time for a hai...
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giving back
inside our 2025 NYC Climate Week Panel
on June 24 2025, amika proudly hosted our annual NYC climate week panel called Receipts of Real Impa...
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how to
get the NYFW look: amika x Glen Oropeza at Alice + Olivia S/S 2026
sequins, stripes, and a crystal-crusted Lady Liberty the size of my apartment building — Alice + Oli...
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how to
fall for these fall hair trends
the leaves are changing, PSL has a firm hold on our coffee order again, and we’re fully ready to emb...
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products
how to prevent static hair
feeling a little charged up about static electricity in hair? we get it. from fly aways and frizz, t...
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products
say goodbye to sun-damaged strands
summer may be wrapping up, but there’s a chance your hair might still be feeling it. you may not rea...
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products
meet NEW amika:aura hair and body mist
you asked. you hinted. and now it’s finally time to meet the most-requested product in amika history...
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products
brighten blonde, gray + silver tones with these pro tips
summer is coming to a close, and if you’re rocking blonde, gray, or silver strands, this may be welc...
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products
how to air dry your hair like a pro (without the frizz)
when it’s already hot out, air drying strands can be the way to go. and while we all love a big blow...
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