you already know that friendships are important, but what do you do when you realize that the friend...

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...

let’s be honest…when it comes to the environment, the beauty industry can be an ugly place. we took ...

ring, ring! your perfect dry shampoo match is on the line. pick up for your perfect style-extending,...

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...

let’s face it: life gets busy. whatever you’re balancing–be it work or school, friends or fitness–it...

last september, we introduced you to the recipients of our Rooted in Growth Startup Program, an init...

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...

we wouldn’t be amika without our salon roots and are always looking for ways to give back to the com...

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...