a collection of amika shampoo and conditioners displayed on a glass shelf
products

the best shampoo and conditioner for your hair

the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. differen...
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amika partnership with beauty changes lives
amika universe

recipients are in: Beauty Changes Lives x amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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hydro rush intense moisture mask
products

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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hydro rush intense moisture mask and dream routine overnight hydration treatment
how to

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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smoothing collection on a glass shelf with a yellow background
how to

how to fight frizzy hair

fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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soulfood mask, hydro rush mask, and the kure mask on shower shelf
how to

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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model brushing hair into ponytail
how to

heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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hand pumping hand wash
products

get your hands on amika's newest launch

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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model holding magnifying glass and mirrorball shampoo
products

demystifying hair terminology

Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
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shower shelfie
amika universe

amika is now certified Clean + Planet Positive at Sephora

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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the wizard detangling silicone primer and the wizard silicone-free detangling silicone primer
products

a guide to amika’s heat protectants

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...
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dream routine overnight hydration treatment, soulfood nourishing mask, and the kure intense bond repair mask
how to

mask mixing 101

Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...
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