As a brand, one of our main priorities is to create effective, trustworthy products that you can enj...

David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.”...

As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI in...

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runwa...

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...

For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...

the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. differen...