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featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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featured
how to get Chappell Roan’s award show style
we’ve got the scoop on the steps and formulas Chappell Roan's stylist, Dom Forletta, used to style C...
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giving back
Fall 2024 recipients are in: Beauty Changes Lives x amika
amika has always championed diversity and inclusivity, but as we grew increasingly aware of the ineq...
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new
a hair styling oil for every concern
in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...
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how to
how to use hair oil so hair looks shiny, not greasy
hair oils can be polarizing. and we get it: if you have oily hair, you may think you don’t need one....
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new
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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amika universe
where we’re at (and where we’re going!)
an update on our Diversity, Equity, and Inclusion efforts
at amika, we're committed to cultivating ...
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amika universe
meet the recipients of our 2025 Rooted in Growth program
if you’ve been around the amikaverse for a little while, then you may be familiar with our Rooted in...
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amika universe
give back with us (it’s giving tuesday!)
after the rush of the thanksgiving holiday and busyblack friday shopping,a day we hold dear is final...
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all
the ultimate guide to amika hair care gift sets: a holiday gift for every hair type!
it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...
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how to
24 stylists share their best-ever hair advice
at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...
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amika universe
5 ways to deepen your friendships
you already know that friendships are important, but what do you do when you realize that the friend...
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products
supernova blonde + double agent blow dry brush have been discontinued: here’s what to use instead
we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...
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