Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...

Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...

Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...

your strand symptoms: brittle, dull, hay-like hair. the diagnosis: here’s where it gets tricky...you...

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...