amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...

your strand symptoms: brittle, dull, hay-like hair. the diagnosis: here’s where it gets tricky...you...

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...

Welcome to our curly hair routine series!  Textured hair needs 4 main things to thrive: styling, st...

It’s only fitting that this article is currently being written on New York’s first official snow day...

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...