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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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for the pros: how to up your Instagram game
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
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amika universe
amika’s new DEI + Giving Back partnerships
As a brand, we have always championed self-expression, individuality, and diversity. As part of our ...
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products
amika's safety testing results published
As a brand, one of our main priorities is to create effective, trustworthy products that you can enj...
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amika universe
amika’s guide to Brooklyn
David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.”...
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amika universe
SoGal Foundation + amika launch a new partnership
As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI in...
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amika universe
5 things Instagram made me buy
Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...
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pro
Christopher John Rogers fashion show: come backstage with amika
photo: @aaronweiss
Two years after his last IRL show, Christopher John Rogers returned to the runwa...
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pro
go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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products
amika shampoo + conditioner ingredients
We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...
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products
an amika hair mask for every ask
Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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amika universe
meet the team: how our ecommerce coordinator embraces her Hispanic heritage
For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...
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products
you asked, our stylists answered
It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
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