As a brand, we have always championed self-expression, individuality, and diversity. As part of our ...

David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.”...

As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI in...

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...

For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...

For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...