Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...

For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...

For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...

amika stands with the AAPI community and will continue to denounce racism of any kind. Our hearts an...

Happy Earth Day! For those of you who know us, you know that going green is one of the top initiativ...