Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that...

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...