Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...

Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....