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how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard...
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7 steps to a voluminous hair look
what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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ride that summer hair wave all year round: NEW high tide jumbo deep waver
We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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how different hair types use amika’s hydro rush collection
For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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how to add volume to your hair
strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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how to revive flat + limp hair: a guide
If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...
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how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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guide to protecting everything from the summer sun
Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...
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4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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