how to

Viewing 12 of 74 articles
how to

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!  Textured hair needs 4 main things to thrive: styling, st...
readArticle
how to

scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
readArticle
how to

how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series!  Curls, coils, and ki...
readArticle
how to

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
readArticle
inspiration

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...
readArticle
how to

3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is...
readArticle
how to

how to maintain your hair color and highlights

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...
readArticle
products

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
readArticle
how to

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
readArticle
products

multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
readArticle
how to

how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
readArticle
how to

how to hydrate, strengthen, and protect your curls, coils, and kinks 

Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...
readArticle