at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runwa...

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...

Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...