3 hair stylists posing together
pro

for the pros: how to up your Instagram game

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
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Hair being styled at Christopher John Rogers fashion show
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Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runwa...
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Hair being styled at new york fashion week
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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shampoo and conditioner shelfie
products

you asked, our stylists answered

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
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hand holding the kure multi-task repair treatment
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for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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bottles of dream routine overnight hydration treatment on table
products

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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the wizard detangling primer in two sizes
pro

for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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model holding reset pink charcoal scalp cleansing oil next to hair
products

pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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model spraying perk up dry shampoo
products

phantom hydrating dry shampoo foam has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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