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meet the recipients of our 2025 Rooted in Growth program
if you’ve been around the amikaverse for a little while, then you may be familiar with our Rooted in...
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meet our 2025-2026 Rooted in Growth cohort winners!
we are officially in our third year of the Rooted in Growth Startup Grant program, and we can say wi...
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how to
get the NYFW look: amika x Glen Oropeza at Alice + Olivia S/S 2026
sequins, stripes, and a crystal-crusted Lady Liberty the size of my apartment building — Alice + Oli...
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how to
fall for these fall hair trends
the leaves are changing, PSL has a firm hold on our coffee order again, and we’re fully ready to emb...
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products
brighten blonde, gray + silver tones with these pro tips
summer is coming to a close, and if you’re rocking blonde, gray, or silver strands, this may be welc...
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amika universe
meet the recipients of our 2025 Rooted in Growth program
if you’ve been around the amikaverse for a little while, then you may be familiar with our Rooted in...
readArticle
how to
24 stylists share their best-ever hair advice
at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...
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amika universe
recipients are in: Beauty Changes Lives x amika
we wouldn’t be amika without our salon roots and are always looking for ways to give back to the com...
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pro
new! pro smooth over frizz-fighting treatment: our first salon-only service
toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
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amika universe
Beauty Changes Lives + amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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pro
for the pros: how to up your Instagram game
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
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pro
Christopher John Rogers fashion show: come backstage with amika
photo: @aaronweiss
Two years after his last IRL show, Christopher John Rogers returned to the runwa...
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pro
go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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