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pro
new! pro smooth over frizz-fighting treatment: our first salon-only service
toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
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pro
for the pros: how to up your Instagram game
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
readArticle![Hair being styled at Christopher John Rogers fashion show](https://cdn.sanity.io/images/3x9887l8/usa/d3ce6b3137e138dc8f854636671c49826e82e4c2-855x500.jpg)
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Christopher John Rogers fashion show: come backstage with amika
photo: @aaronweiss
Two years after his last IRL show, Christopher John Rogers returned to the runwa...
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pro
go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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products
you asked, our stylists answered
It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
readArticle![hand holding the kure multi-task repair treatment](https://cdn.sanity.io/images/3x9887l8/usa/541ce04da49418cac6d403b272cd5c4c673a9d11-855x500.jpg)
pro
for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
readArticle![bottles of dream routine overnight hydration treatment on table](https://cdn.sanity.io/images/3x9887l8/usa/ca648358abe9b536ec71fdb3081e59a51a15aa15-855x500.jpg)
products
dream routine: our stylists sound off
As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
readArticle![the wizard detangling primer in two sizes](https://cdn.sanity.io/images/3x9887l8/usa/07efe864fe6f0dbc77b3b7c6274849b7f7137a98-855x500.jpg)
pro
for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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products
pro tips: how to use the reset pink charcoal scalp cleansing oil in salon
Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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phantom hydrating dry shampoo foam has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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