wedding curled hair style
how to

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
readArticle
mirrorball high shine + protect antioxidant shampoo and conditioner
products

vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle
amika styling products with hair blow dryer brush 2.0
inspiration

amika predicts: hair looks headlining the 2023 festival season

We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...
readArticle
Kim Petras posing on Met Gala red carpet
inspiration

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...
readArticle
travel sized products
how to

3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is...
readArticle
model holding on lock high hold wax in front of face
products

amika's NEW on lock high hold hair wax

Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax!...
readArticle
model pouring shampoo refillable pouch into forever friend bottle
products

amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year rou...
readArticle
fadeblock pre-shampoo color seal, dream routine overnight hydration treatment, and reset pink charcoal cleansing scalp oil
how to

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
readArticle
perk up dry shampoo and perk up plus dry shampoo
products

when to use perk up dry shampoo vs. perk up plus extended clean dry shampoo

Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the b...
readArticle
Top Gloss Shine Spray
products

shine bright with top gloss shine spray

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...
readArticle
repair collection product line
products

break up with hair breakage

Show your hair you care by breaking up with your breakage this Valentine’s Day. According to an amik...
readArticle
person holding bust your brass cool blonde shampoo and conditioner and bust your brass cool blonde intense repair mask
how to

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
readArticle