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wedding + prom hairstyles
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
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vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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amika predicts: hair looks headlining the 2023 festival season
We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...
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amika goes behind the scenes of the Met Gala 2023
photo: Getty Images + John Shearer
One of the biggest nights of fashion has come and gone once agai...
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3 ways to prep your wedding hair
Dust off your something old, something new, something borrowed, and something new--wedding season is...
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amika's NEW on lock high hold hair wax
Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax!...
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amika + the planet are friends forever
Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year rou...
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end-of-summer hydrated hair routine
August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
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when to use perk up dry shampoo vs. perk up plus extended clean dry shampoo
Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the b...
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shine bright with top gloss shine spray
Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...
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break up with hair breakage
Show your hair you care by breaking up with your breakage this Valentine’s Day. According to an amik...
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A-train: 5 steps to a bright blonde blowout
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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