a frizz-fighting routine right for you

smooth over frizz fighting treatment
model posing
Jacqueline Aldana
Community Manager

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, just know that you’re not alone–frizz is one of our most asked about hair concerns. so, while we can’t control the forecast, we are smoothing things over (even in high humidity!) with a frizz-fighting routine we’ve rounded up for your hair type.

the star of the show? NEW smooth over frizz-fighting treatment, a fast-acting, lightweight treatment that’s clinically proven to reduce frizz. in 60 seconds, this rinse-out treatment instantly reduces frizz by 73%* with time-released humidity protection so you can go play it smooth for up to 72 hours. TL;DR; it’s your hair–only smoother.

if you’re ready to fight unwanted frizz at every step along the way, read on to find the routine that’s right for you.

*clinically proven, after one use.

in this article:

frizz-fighters for fine hair

no hair type is immune to frizz and that includes our fine-haired friends! while some solutions may leave your hair feeling heavy or greasy, this line-up is sure to smooth frizz and flyaways without weighing you down:

  1. first up in your frizz-fighting routine is normcore signature shampoo and conditioner. these wash day favorites are packed with nourishing vitamins and antioxidants to leave your hair 7x* more conditioned without adding weight.
  2. got a min? follow up with smooth over frizz-fighting treatment and watch it work in just 60 seconds–instantly reducing frizz for 2.2x** smoother hair.
  3. last in the line-up is the shield anti-humidity spray: a lightweight, invisible styling spray that you can apply to damp or dry hair for 24 hours of frizz and heat protection.

*clinically proven when using shampoo + conditioner together as a system.

**clinically proven, after one use.

†clinically test for heat and humidity protection.

frizz-fighters for medium density hair

finding that sweet spot of balanced hydration and just-right frizz control can be tricky! we’re happy to share a routine we’ve tried, tested and trust to care for your unique hair type. for medium density strands that look and feel softer, shinier, and more manageable, here’s what we recommend:

  1. your smoothing routine starts in the shower with velveteen dream shampoo and conditioner, a wash day duo that was specially formulated to prevent frizz with time-released humidity protection.
  2. next up is smooth over frizz-fighting treatment, packed with smoothing superstars like glycolic acid which helps to smooth the hair cuticle while creating a barrier to block out frizz. need we say more?
  3. level up your self-care session with soulfood nourishing hair mask, the perfect dose of weightless, nourishing moisture for medium hair types.
  4. lastly, you’ll want to lock in silky smoothness with velveteen dream smoothing balm. just work this styler into towel-dried hair before heat styling so humidity can’t undo your ‘do.

frizz-fighters for thick or coarse hair

fact: thick, coarse, and high porosity hair craves moisture. also a fact: strands missing moisture are most prone to frizz. this moisture-rich routine is sure to make things easier on your strands (and your arms, we know styling thick hair is no small feat!) with smoothing formulas that are clinically proven to fight frizz and win:

  1. start your frizz-fighting routine with hydro rush intense moisture shampoo and conditioner for 3x more hydration* and 50% less breakage–because broken hair can lead to a frizzy look too!
  2. want wow-worthy results quickly? reach for smooth over frizz-fighting treatment to instantly reduce frizz by 73%.* smooth over works wonders for all hair types and textures–thick/coarse strands, curls, and coils are no exception.
  3. the final step in your wash day line-up is hydro rush intense moisture mask: a hyaluronic-acid powered mask created for our coarse, curly, and coily friends or anyone whose hair has trouble absorbing moisture.
  4. finish off your frizz-free look with supernova moisture + shine cream. this leave-in cream weightlessly provides superior hydration and lightweight conditioning, leaving hair supernaturally soft, smooth and shiny.

*clinically proven, shampoo + conditioner when used as a system.

**clinically proven, after one use.

posted: 04/01/2024last modified: 04/01/2024