two models pose in front of a cream backdrop. one model holds a bottle of amika perk up dry shampoo

when the hair's *that* good? it's amika

the softness, the shine, the scent. once you try amika, you can’t keep it to yourself.

all hair is welcome™

a stylist and her client in a chair smiling against a cream background
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salon
raised
having grown up in salons, we know how important stylists are. think of us as your
at-home hairapist, here to empower
self-expression + bring joy to haircare.
sea buckthorn berries on cream background
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superfruit
soul
our signature superfruit, sea buckthorn, is known as 1 of earth’s most potent, lipid + omega-rich plant sources that helps nourish strands, scalp + skin—which is why we infuse it into every single formula!
a model in a pink-tiled shower combs their wet hair with an orange comb
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rooted in results for all strands
we're rooted in clinical results + our 11 collections are formulated to care for all hair types, textures + styles.

haircare that's rooted in results

these clinically proven results make a deep-down

difference in the way your strands look + feel.

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the formulas that started it all

proud pal to the planet
a pink icon indicating Certified B Corporation agains a pink patterned background

B Corp certified

we adhere to a sky-high standard of social + environmental excellence.
learn more
signature collection

Net Zero

we've pledged to reduce our greenhouse gas emissions, waste + energy to reach
Net Zero by 2035.
'cruelty free' leaping bunny icon image against a purple patterned background

always cruelty free

we’re Leaping Bunny certified. our products + ingredients never have—and never will—be tested on animals.
learn more
packaging with a purpose showing the kure strength repair shampoo and conditioner refill pouches

packaging with a purpose

we’ve upgraded to PCR plastics, refill pouches + have developed a recycling program
with TerraCycle®.
learn more
a hand holds amika's hydro rush intense moisture mask as a second hand above reaches for it against a cream background

giving back

we donate at least 1% of profits to causes focused
on progressing people and increasing equity within the beauty industry.
4 models pose against a cream background. the foremost model holds their hand to their ear to indicate that they're listening

meet the amika stylist collective

this team of visionary pro stylists are redefining haircare through groundbreaking artistry + education.
two hands with soapy lather on them reach for amika shampoo bottles against a cream background

not sure where to start?

take our personalized hair quiz to find perfect-fit haircare for every step of your routine.
11 collections for all hair types
shop the signature collection

signature

formulated for essential daily nourishment, these sea-buckthorn-infused picks cleanse, refresh + nourish at every step in your routine.
shop the collection
shop the repair collection

strength repair

these strengthening solutions are powered by bond fortifying technology + packed with plant butters to help revitalize dry, damaged hair.
shop the collection
amika volume collection: big hit shampoo and conditioner, plus size perfect body mousse, rising star volumizing finishing spray and brooklyn bombshell blowout spray

volume

amplify your style with this volumizing line-up
of lightweight formulas proven to provide
long-lasting lift + body.
shop the collection
shop the blonde collection

blonde

formulated with bond fortifying technology, this purple-toned collection counteracts brassy hues while strengthening damaged strands.
shop the collection

friends tells friends about amika

amika employees wearing pink amika t-shirts smiling and having fun at a Pride event
join us
make it official + join the team at amika, where an exciting future in haircare awaits—we're 
Great Place to Work® certified!
LEARN MORE
a model in front of a cream background reaches for a bottle of amika superfruit star lightweight hair styling oil
become a friend with benefits
join our loyalty program to earn points + exclusive rewards every time you shop.
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latest from the strand
transport strands with a tropical scent. amika x Ellis Brooklyn MIAMI NECTAR perk up dry shampoo has notes of coconut water, vanilla, and pink pineapple.
new

how we partnered with Ellis Brooklyn to create NEW perk up MIAMI NECTAR

we let our wanderlust run wild with our friends at Ellis Brooklyn + dreamt up the hottest collab to ...
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superfruit star lightweight hair styling oil blog feature image
new

meet NEW superfruit star lightweight styling oil

introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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amika universe

where we’re at (and where we’re going!)

an update on our Diversity, Equity, and Inclusion efforts at amika, we're committed to cultivating ...
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new

meet NEW midnight mender overnight repair treatment

we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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