amika means friend
we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
all hair is welcome™
1
salon
raised
having grown up in salons, we know how important stylists are. think of us as your
at-home hairapist, here to empower
self-expression + bring joy to haircare.
2
superfruit
soul
our signature superfruit, sea buckthorn, nourishes your skin, scalp + strands—which is why we infuse it into every formula.
3
rooted in results for all strands
we're rooted in clinical results + our 11 collections are formulated to care for all hair types, textures + styles.
the formulas that started it all
proud pal to the planet
Net Zero
we've pledged to reduce our greenhouse gas emissions, waste + energy to reach
Net Zero by 2035.
always cruelty free
we’re Leaping Bunny certified. our products + ingredients never have—and never will—be tested on animals.
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packaging with a purpose
we’ve upgraded to PCR plastics, refill pouches + have developed a recycling program
with TerraCycle®.
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giving back
we donate at least 1% of profits to causes focused
on progressing people and increasing equity within the beauty industry.
the stylist collective
we’ve assembled a team of boundary-breaking pro stylists to fuel the exciting future of amika artistry + education.
11 collections for all hair types
signature
formulated for essential daily nourishment, these sea-buckthorn-infused picks cleanse, refresh + nourish at every step in your routine.
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strength repair
these strengthening solutions are powered by bond fortifying technology + packed with plant butters to help revitalize dry, damaged hair.
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volume
amplify your style with this volumizing line-up
of lightweight formulas proven to provide
long-lasting lift + body.
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blonde
formulated with bond fortifying technology, this purple-toned collection counteracts brassy hues while strengthening damaged strands.
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join us
make it official + join the team at amika,
where an exciting future in haircare awaits—we're Great Place to Work® certified!
latest from the strand
new
how we partnered with Ellis Brooklyn to create NEW perk up MIAMI NECTAR
we let our wanderlust run wild with our friends at Ellis Brooklyn + dreamt up the hottest collab to ...
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new
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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amika universe
where we’re at (and where we’re going!)
an update on our Diversity, Equity, and Inclusion efforts
at amika, we're committed to cultivating ...
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new
meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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