prepare to smell amazing

your everything shower gets an upgrade on 3/3. sign up to shop first + score a free sample if you’re a VIP.
7 amika limited-edition holiday haircare gift sets are stacked against a blue background

holiday sets have entered the sale!

all limited-edition holiday sets are now 25% off when you use the code SETSALE. grab your faves before they’re gone.
an amika 32-ounce water bottle floats against a light blue background

sip + smile

your perfect partner for quenching winter thirst + reducing waste—free when you spend $100.*
amika perk up plus, amika:aura hair + body mist, and superfruit star hair oil are posed against a light blue background

layer our iconic scent + save 10%

snag this 3-piece set to keep the scent of amika:aura lingering on strands + skin all season long.
a model holds amika normcore shampoo and conditioner bottles horizontally while against a bluish background

wash care that matches your resolutions

take our personalized quiz to find your perfect match + meet your hair goals once + for all.

shop by favorites

shop award-winning bestsellers, last chance products + our value sets for wow-worthy savings.

an orange tote bag with pink handles that features a white amika logo and large sea buckthorn berries sits against a light blue background

wear it or gift it!

add this reusable tote to cart (it’s just $6!) to wrap up gifts or rep your amika love on-the-go.
amika:aura hair + body mist appears with the lid off against a blue background
gift a scent that sparks confidence
this holiday, give a gift that's designed to uplift with NEW amika:aura hair + body mist hat uplifts in 1 spritz.
shop now
amika soulfood and the kure masks float against a light blue background
the season for soft + strong strands
mask winter hair woes with the conditioning power of soulfood or breakage-reducing benefits of the kure.
shop now
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transport strands with a tropical scent. amika x Ellis Brooklyn MIAMI NECTAR perk up dry shampoo has notes of coconut water, vanilla, and pink pineapple.

you asked + we restocked

we've booked you another ticket to paradise—amika x Ellis Brooklyn perk up MIAMI NECTAR dry shampoo is back... but not for long.
a model with long, red, wavy hair holds amika normcore shampoo and conditioner bottles

all hair is welcome™ this season + beyond

discover more about our mission to bring our community haircare that’s salon raised, rooted in results + a friend to the planet.
an amika mailer box with signature amika products including normcore shampoo and conditioner, perk up dry shampoo and wizard detangling primer and soulfood nourishing mask

subscribe + save 10%

select your fave formulas, choose how often you want them + we'll make sure they arrive to your door! plus, you'll get free shipping on $30 order. pause, skip, or cancel anytime.

try our newest product first—for free!

we couldn't wait to share our latest launch, so we're adding a free sneak-peek sample to your order—while supplies last.

shop to redeem
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