new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is just the beginning. what about formulas that actually help prevent hair color fade? enter the protector collection, a shampoo, conditioner + hair treatment, the next generation of hair color care.
“this collection was designed to help preserve vibrancy, shine, and overall color longevity while supporting healthy-looking hair,” explains Juliane DeGiovine, senior manager, innovation & core optimization at amika. the protector collection helps prevent color fade for up to 40 washes*. that’s a whole lot of extra time with your color. while color-safe formulas are formulated to not strip color, the protector goes a step further: the formulas feature next-gen ingredients that help preserve color for more vibrant hair.
the protector collection was designed with both you and your colorist in mind. “color is such a core part of the salon experience, and we wanted to provide stylists with wash care and post-care products they could feel completely confident using on their clients after a color service,” explains DeGiovine. at the same time, the protector helps benefit the color you love, longer. “we also wanted to help clients maintain that fresh-from-the-salon color in between appointments, so the beautiful work stylists create lasts as long as possible.”
keep reading to learn more about the products in the protector collection, including how to incorporate them into your routine, the key ingredients + more.
*clinically proven
in this article:
- what's in the protector collection?
- meet the protector color protect + strengthen shampoo + conditioner
- meet the protector color protect + strengthen treatment
- how to use the protector hair color care routine
what's in the protector collection?
the collection includes three products: the protector color protect + strengthen shampoo + conditioner, as well as the protector color protect + strengthen treatment. together, they help prevent color fade caused by UV, chlorine, copper + other common color faders, as well as strengthen hair + reduce breakage, and protect to keep hair vibrant, strong + shiny. the treatment also offers heat protectant for color-treated hair up to 450°.
meet the protector color protect + strengthen shampoo + conditioner
first up, the wash care duo. this color-protection shampoo + conditioner helps prevents fade up to 40 washes for hair that’s vibrant, shiny + 11x stronger.* plus, the quick-rinse formula reduces time in the bowl. that means less time under water + less potential color bleed. the color-protecting shampoo + conditioner may be used on color-treated hair of all hair types, however if you have type 4 hair, you may want to follow up with our hydro rush intense moisture mask for an added boost of hydration. (yes, it’s color safe too!)
the fade-fighting formulas feature next-gen ingredients, including a color longevity complex to lock in color, high-refractive glossing polymers, which smooth rough cuticles for seriously shiny hair, black currant extract to help prevent color shift, and sea buckthorn to nourish.
*clinically proven
meet the protector color protect + strengthen treatment
this color-protecting hair treatment will be the new hero of your color care routine, as it prevents fade, strengthens + protects from heat, UV exposure, chlorine + common color faders. “it's so multifunctional, and the texture is a beautiful, high-slip milky spray that works across all hair types and textures without feeling heavy or greasy,” explains DeGiovine. the formula also features a lamellar liqui-crystal complex, which smooths + seals each strand to help keep hair color vibrant.
use it on wet hair to help protect against heat up to 450°F*, prevent breakage, and prevent fade. and pro tip: you can also use it on dry hair if you’ll be in the sun + chlorine!
*clinically proven
how to use the protector hair color care routine
step 1: shampoo. lather + massage shampoo through wet hair from root to ends. rinse.
step 2: condition. massage the protector conditioner from mid to ends. Leave on for 2-3 minutes. rinse.
step 3: treat. evenly mist throughout damp hair from mid-lengths to ends + lightly detangle with fingers or wide-toothed comb. for the most even application, spray onto a paddle brush, brushing through the hair to apply. then, heat style as needed.
pro tip: you can also spray onto hair prior to swimming to protect hair from chlorine.
that’s the protector collection! shop now + help protect your color, longer.