a model with shiny, wavy brown hair smiling after using amika big hit shampoo, conditioner, and rising star volumizing finishing spray.

volume that packs a performance​

take center stage with a NEW routine for instant + all day volume.*​


*based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.

  • NEW
    big hit

    volumizing shampoo

    4.8
    Rated 4.8 out of 5 stars
    187 Reviews
    $28.00
    -
    $75.00
  • NEW
    big hit

    volumizing conditioner

    4.9
    Rated 4.9 out of 5 stars
    180 Reviews
    $28.00
    -
    $75.00
  • amika rising star volumizing finishing spray 5.3 oz bottle
    NEW
    rising star

    volumizing finishing spray

    4.8
    Rated 4.8 out of 5 stars
    185 Reviews
    $16.00
    -
    $29.00
  • brooklyn bombshell

    blowout + blow dry spray

    4.7
    Rated 4.7 out of 5 stars
    1,429 Reviews
    $14.00
    -
    $30.00
  • plus size

    perfect body hair mousse

    4.8
    Rated 4.8 out of 5 stars
    1,181 Reviews
    $12.00
    -
    $30.00
  • save$8
    NEW
    iconic volume wash + style set

    big hit volumizing shampoo, big hit volumizing conditioner + rising star volumizing finishing spray

    5.0
    Rated 5.0 out of 5 stars
    1 Review
    $77.00
    $85.00
  • save$18
    NEW
    super-sized iconic volume bundle

    big hit volumizing shampoo, big hit volumizing conditioner + rising star volumizing finishing spray

    $161.00
    $179.00
  • volume trial kit | big hit volumizing shampoo, conditioner, rising star volumizing finishing spray+ perk up dry shampoo
    volume trial kit

    big hit volumizing shampoo, conditioner, rising star volumizing finishing spray+ perk up dry shampoo

    4.8
    Rated 4.8 out of 5 stars
    4 Reviews
    $10.00

a voluminous double act

get your strands ready for their big hair moment with ​a NEW routine for touchably soft volume that doesn't compromise on moisture.

iconic volume.
chart-topping results.​

image of a smiling model with voluminous, styled hair holds two bottles of Amika's "Big Hit" volumizing shampoo and conditioner. The model is dressed in a shiny, metallic outfit, complementing the vibrant purple and pink gradient background. The "Big Hit" bottles are prominently displayed in the model's hand, showcasing their decorative packaging with intricate patterns. The overall image highlights the product's ability to create volume and the playful, energetic branding of Amika.
0x
more volume*
*clinically proven when using big hit shampoo + conditioner together as a system.
image of model with voluminous, styled hair smiles while holding a can of Amika's "Plus Size" volumizing finishing spray. The model is dressed in a vibrant pink top, and the background features a purple and pink gradient. The "Plus Size" can is prominently displayed in the model's hand, showcasing its colorful, decorative packaging with intricate patterns. The overall image emphasizes the product's volumizing capabilities and the playful, energetic branding of Amika.
instant + all day root lift*
*based on a visual expert grading evaluation of 31 subjects.
image of bottles of amika new big hit volumizing shampoo and conditioner, and rising star volumizing finishing spray.
instant + all day volume*
*based on a professional evaluation of 56 subjects when using big hit shampoo + conditioner + rising star volumizing finishing spray.
purple block background
'after' image of model after using amika new big hit volumizing shampoo and conditioner, and rising star volumizing finishing spray.
big hit volumizing shampoo
'after' image of model after using amika new big hit volumizing shampoo and conditioner, and rising star volumizing finishing spray.
rising star volumizing finishing spray
photo of a guy with long wavy hair holding his hair with left arm spraying the rising star spray into his root

meet Eric Vaughn of the amika stylist collective

a big hair aficionado, Eric reaches for rising star volumizing spray in his salon when in need of serious lift—without stiffness or crunch!

unlock your star power with Eric's pro tips

animated gif showing rising star spray spraying into models hair in front of a purple background
1
rise up
apply rising star generously to the roots.
a GIF (moving image) of a hair stylist using an amika blow dryer to add volume to the root area of a model's long brown hair
2
maximize lift
blow-dry upwards in an exaggerated motion to achieve maximum lift.
animated gif curling iron in model's hair in front of a purple background
3
take it to the top
to go even higher, bump the root with a curling iron to lock in the volume + hold. 
a close-up image of coffee beans and sea buckthorn berries - two ingredients featured in amika's new volume products: big hit shampoo + conditioner, and rising star finishing spray

hair-raising ingredients

say 'next' to limp strands thanks to volume-inducing ingredients like energizing caffeine, carob seed extract + our signature superfruit, sea buckthorn.

FAQ

is big hit shampoo + conditioner replacing 3D shampoo + conditioner?​

yes, big hit shampoo + conditioner is your NEW volumizing essential! fear not, friend, because this clinically proven formula adds 2.3x more volume* to your strands while adding lightweight moisture for volume without compromise. big hit is formulated with caffeine to help energize strands while volumizing polymers help to lift roots for visibly fuller-looking hair. ​

I liked 3D because of the thickening benefits. does big hit also have thickening benefits?​

NEW big hit shampoo + conditioner adds volume, body + bounce. it’s formulated with volumizing polymers which help to lift roots for visibly fuller-looking hair with a smooth feel. ​

what’s the difference between 3D + NEW big hit shampoo + conditioner?​

while 3d has volumizing + thickening benefits, NEW big hit shampoo + conditioner adds lightweight moisture + is clinically proven to add 2.3x more volume* to hair with volume-enhancing ingredients. like 3D, the formula is color safe + ideal for fine to medium hair (1-3a). ​

is big hit shampoo + conditioner color-safe?

yes, big hit shampoo + conditioner is suitable for color-treated hair.

what hair type is big hit shampoo + conditioner best for?

big hit shampoo + conditioner is best suited for fine-medium hair types 1-3C.

does the volume collection have heat protection?

rising star volumizing finishing spray, brooklyn bombshell blowout spray + plus size perfect body mousse all protect against heat damage up to 450° F.

image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
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more about our volume collection

for flat and fine hair. amplify your style - bring flat, limp hair back to life with long lasting lift and the ultimate boost.​

amplify your style with formulas designed to
provide long-lasting lift and body while promoting
long term hair health.