super-sized signature set
normcore shampoo and conditioner + soulfood mask

show your hair you care with super-sizes (a whole liter!) of our normcore shampoo + conditioner, plus a travel-sized soulfood hair mask.

• set includes two (2) liter pumps

who it's for

fine to medium hair types 1–2c

why it's special

we’ve loaded our signature collection with good-for-you vitamins, nutrients + antioxidant-rich sea buckthorn, for clinically proven results that are anything but basic.

• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.

• normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.*

•soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**

*clinically proven when using shampoo + conditioner together as a system.
**after one use.

1. work a quarter-sized amount of normcore signature shampoo into fully saturated hair.

2. rinse thoroughly + follow up with another shampoo session to double cleanse—allowing you to reap all of the nourishing benefits. rinse once more.

3. apply normcore signature conditioner from mid-lengths to ends, using your fingers or a wide-toothed comb to gently detangle + allow the conditioner to penetrate before rinsing.

4. smooth soulfood nourishing hair mask from roots to ends + allow it to deeply hydrate and repair hair for 5–7 minutes.

5. lastly, rinse hair with cool water to close the cuticle, lock in moisture, + leave a glossy finish.

key ingredients:

• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, + vitamins; naturally rich in vitamins a, d, + e.
• shea butter: rich in fatty acids + antioxidants known to soften and hydrate.
• sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange + 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair + scalp. even better, our sea buckthorn is sustainably sourced from tibet!

full ingredients:

normcore signature shampoo
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamidoproylamine Oxide, Coconut Acid, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Sodium Isethionate, Hippophae Rhammnoides (Sea Buckthorn/Argousier) Fruit Extract, Phenoxyethanol, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Ethylhexylglycerin, Hexylene Glycol, Dimethylamidopropylamine, Citric Acid, Sodium Chloride, Fragrance/Parfum

normcore signature conditioner
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Fragrance/Parfum, Glycerin, Butyrospermum Parkii (Shea/Karite) Butter, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Silicone Quaternium-8, Trideceth-10, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol *antistatic agent/agent antistatique.

soulfood nourishing hair mask
Water/Eau/Aqua, Cetyl Alcohol, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Behentrimonium Chloride, Dimethicone, Propylene Glycol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Phenoxyethanol, Cetrimonium Chloride, Isopropyl Alcohol, Fragrance/Parfum, Ascorbic Acid, Citric Acid, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

HOW TO RECYCLE