the strand

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brooklyn lifestyle, all things hair.
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serving look inspo, one strand at a time.

an update from the amika team

Friends of amika,

We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an independently owned small business, we’ve had to make some incredibly tough decisions to keep our company afloat.
As the world is “on pause”, we’ve been using this opportunity to re-evaluate who we are, what we do, and why we do it. The name amika means friend. A friend to hair, hairstylists, her, him, you and them. In these unprecedented times, coming together as a community is more important than ever.
We’re a friend to your hair and only make products that make us proud. And while the cost of our products is reflective of the quality of our ingredients and our passion we put into everything we do, we’ve decided to run limited-time sales throughout this period to ensure our company can weather the crisis.
We’re a friend to hairstylists, which is why we’ve increased our Salon Affiliate Program to include 40% commission for all purchases their clients make on our website while their salons are closed. Support your stylist and ask for their unique code.
And most importantly, amika is a friend to him, her, you and them. As a haircare company, we wanted to do what we could to give a moment of happiness to those on the front lines battling COVID-19. We’ve received requests from physicians and nurses who are working around the clock and must wash their hair daily to prevent transmission of the virus. This is causing them to go through product quickly and leaves their hair dry, damaged, and stressed.
As a brand with deep roots in New York City, where the virus has affected so many lives, we’re donating bottles of shampoo, conditioner and hair masks to NYC hospitals and hospitals around the country. Our hope is that this helps nourish their hair and provides them with a little pampering at the end of the day.

Be Well,

the amika team


Joyce _

After using your Soul Food hair masque I am beyond thrilled of the fabulous condition my hair is in after only one use! And finding out that you donate your products to healthcare workers at hospitals, from a retired Physical Therapist that previously worked at several hospitals, I am duly impressed of your generosity and humanity during thIs horrible health crisis! I will be an Amika customer for life! Thank you for such a great product and I look forward to trying others as well!

Melissa _

I am so proud to be a new Amika customer for life. I will sing your praises whenever I have the platform to do so; because not only is your product top-notch, your humanity is as well. Companies like Amika are few and far between and I want to do what I can to spotlight them!!

Janet Sheaves_

Even though my finances are strained due to the virus I wanted to support Amika to ensure they would be around offering products when our country opens back up.
After finding out about their support for front line workers I am extra happy I decided to purchase at this time.
Just wish they would have had the limited edition hairspray.

Katie Schwartz_

I’ve always been a fan of your products, but haven’t always purchased them. When I read you guys were helping out medical professionals on the front lines, I made sure to buy as many as your products this past week as my budget would allow. I will here on out ALWAYS buy your products. As a respiratory therapist (not having to work on the front lines) this hits close to my heart, as close friends/old co-workers are the ones battling this. I will always support a company who helps others! Thank you!!


You guys are AMAZING! Appreciate you endlessly for our awesome affiliate program. You are doing great things for our fellow dressers and front line workers. THANK YOU!


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